23 Feb 2007
Medina Apartment Hotels has launched a series of new print ads playing on the space that Medina Apartment Hotels offer.
The team at Love Communications, headed by Creative Director, Siimon Reynolds, have delivered a range of print ads that pose a simple question - sick of tiny hotel rooms?
Reynolds said �The Medina campaign is one of our favourites. There was a clear product advantage that Medina Apartments give you lots of space for the same price as a regular hotel room. That gave us the opportunity of creating some wonderful handmade models including a shoe box, a match box and sardine can designed as hotel rooms, to play on everyone�s worst fear of cramped space.
�We also used a lot of white space to focus on the beautiful models. The happy result is three ads that really stand out.� Reynolds said.
Medina Apartment Hotels offers contemporary apartment space in a hotel environment, allowing the guest to have a place to entertain, relax and unwind with all the comforts of home and enough room to stretch out.
To view the new ads visit www.medina.com.au/advertising
-ENDS- Toga Hospitality is one of Australia�s largest, award winning accommodation providers and currently operates 42 strategically located hotels across Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra, Surfers Paradise, Rockhampton, Newcastle, Darwin, Budapest and Copenhagen. These comprise in excess of 5,000 apartments and hotel rooms.
Media Contact: Kim McKay P: (02) 9356 1068 E: kimmckay@toga.com.au Lisa Phillips P: (02) 9356 1005 E: lphillips@toga.com.au