Shop America Alliance, the travel trade organization dedicated to promoting shopping, dining and cultural travel as the top tourism activities, has announced expanded strategic partnerships with Outletbound.com, the top ranked web site for outlet shopping in the USA, and Crossbordershopping.ca, the #1 shopping tourism site for Canadian cross border shoppers.

OutletBound, an industry pioneer in Outlet Shopping marketing, first launched its web site in 1999 and relaunched an exciting new look in 2013.  With its impressive depth and breadth of content, OutletBound.com has attracted a loyal long-term following. Featuring updated content on more than 200 US Outlet centers, smart phone and tablet optimization, OuttetBound.com currently attracts over 100,000 unique visitors monthly, with 1/3 of those visitors from outside the USA.

Crossbordershopping.ca is the top shopping tourism web site for Canadians interested in cross border shopping in the USA and a strategic partner with Shop America Alliance.

“We are excited to partner with OutletBound.com and Crossbordershopping.ca,” states Rosemary McCormick, President of Shop America Alliance. “They are excellent marketers, integral to promoting outlet shopping and successful promotion of the USA Outlet Shopping. Through this creative collaboration we are developing new opportunities for Shop America partners.”

Randy Marks, partner of OutletBound LLC states: “OutletBound.com provides expanded marketing opportunities to outlet center developers and retailers. Outletbound.com provides free basic listing information of all outlet centers and retailers along with exceptionally cost efficient opportunities for enhanced marketing.”

Stephen Fine, Founder of Crossbordershopping.ca and partner of OutletBound LLC states: “Outlet retail is the fastest growing category of USA shopping per Value Retail News and the International Council of Shopping Centers (ICSC).  There are currently 200+ outlet centers in the USA. Canadians love value and clearly these outlet centers are among the shopping destinations that we look forward to promoting.”