(Macau, October 10, 2013) Sheraton Macao Hotel, Cotai Central, the world's largest Sheraton and Macau's biggest hotel, officially launched its first authentic Oktoberfest within Cotai Strip Resorts Macao tonight. Sheraton Macao Hotel is honored to have Mr. Manuel Gonçalves Pires Júnior, Deputy Director of Macau Government Tourist Office together with Sheraton Macao Hotel's General Manager of Sales & Marketing Ms. Ruth Boston and General Manager of Operations Mr. Kai Petry as the officiating guests at the opening ceremony for the 11-day festival.

The highlight of the opening ceremony was the successful attempt at breaking  Guinness World Records  for Most people opening bottles in a relay, where Sheraton Macao Hotel's guests and associates, together with the local community, joined forces as a 455-strong team to break this record.

"Since the opening of Sheraton Macao Hotel on September 20, 2012, we have introduced many exciting experiences for guests of all ages, including families. In less than a year of our grand opening, we welcomed our one millionth guest in August and won three prestigious hospitality awards. Tonight, our hotel guests and associates together with the local community made a successful attempt in breaking Guinness World Records for Most people opening bottles in a relay, helping to achieve yet another milestone for Sheraton Macao Hotel." said Ms. Ruth Boston, Sheraton Macao Hotel's General Manager of Sales & Marketing.

Ms Boston added, "In launching the Sheraton Macao Hotel's Oktoberfest, we are creating a great social gathering place for families, friends and work colleagues, to come together and share the most authentic Bavarian experience without making a trip to Germany."

Breaking Guinness World Records™ for Most people opening  bottles in a relay

The atmosphere at Sheraton Macao Hotel's Oktoberfest was extremely convivial tonight with numerous world records challengers and guests participating in this spectacular challenge. The 455 participants wearing Sheraton Macao Hotel T-shirts in 10 different colors were poised at the designated challenge zone and opened the Paulaner Beer bottles in the order as directed by Guinness World Records adjudicator from Beijing. The atmosphere and guests' emotions reached a crescendo when the 455th participant opened his bottle successfully. Guinness World Records adjudicator immediately presented the certificate to Mr. Manuel Gonçalves Pires Júnior, Deputy Director of Macau Government Tourist Office, Sheraton Macao Hotel's General Manager of Sales & Marketing Ms. Ruth Boston and General Manager of Operations Mr. Kai Petry, to officially recognized Sheraton Macao Hotel has broken the previous Guinness World Records for Most people opening bottles in a relay which was achieved by 398 participants in Ningbo in May this year.

Sheraton Macao Hotel's Oktoberfest

Apart from successfully breaking Guinness World Records for Most people opening bottles in a relay, Sheraton Macao Hotel offers all the quintessential elements of any Oktoberfest including authentic German beer, Bavarian culinary delights, live music entertainment and carnival games. The hotel has partnered with Paulaner, a renowned German brewery which was established in 1634 in Munich, to serve authentic German beer at the festival. Every year, there are more than 13 million liters of Paulaner Oktoberfestbier sold internationally, so guests at Sheraton Macao Hotel  enjoying the hotel's Oktoberfest can be part of the worldwide festival revelers soaking up genuine German brews without making a trip to Munich. With an admission fee of MOP100, guests can receive a complimentary 0.5L glass of Paulaner beer that is brewed in Munich and delivered to the hotel specially for the event.

The ideal accompaniment to Oktoberfest beer is traditional German cuisine, and Sheraton Macao Hotel has flown in Chef Sven Roffmann from Sheraton Munich Arabellapark, who will dish-up a wide range of Oktoberfest favourites such as bratwursts, hand-rolled pretzels, pork knuckles and many more. The highlight of the event is the 40m by 15m Festhalle tent, with Sheraton Macao Hotel associates dressed in Dirndl outfits (traditional Bavarian dresses). This autumn at Sheraton Macao Hotel, guests can definitely immerse themselves in a real Oktoberfest celebration - Bavarian style.

The guarantee for great fun does not end with the authentic German food and beer. The authenticity of the Sheraton Macao Hotel's Oktoberfest is enhanced by the musical entertainment provided by Toni's Beerband (led by Anton Hammerer), flown in from Bavaria specially for this occasion, they will lead guests in traditional Oktoberfest sing-a-longs and Polka dances throughout the evening, ensuring everyone has a good time.

To top off all this revelry, each night 3 lucky guests will have a chance to win a comprehensive package comprising accommodation for two in a Deluxe Room, a 60-minute relaxing spa experience at Shine Spa for Sheraton and a Food & Beverage voucher worth MOP500.

For more information about Sheraton Macao Hotel, please visit www.sheratonmacao.com or make a call at (853) 2880 2000 for enquiries.

 



Sheraton Macao Hotel’s Oktoberfest
Fast Facts

Sheraton Macao Hotel

Oktoberfest Package Fast Facts

From October 10 to 20, 2013

Sheraton Macao Hotel’s Oktoberfest Package includes:

-       Accommodation for two in Deluxe King or Twin Room;

-       Sheraton Macao Hotel’s Oktoberfestadmission tickets for two (worth MOP200 including 2 beers) with an additional Food & Beverage voucher that is worth MOP200;

-       Afternoon tea set for two at Palms on arrival day;

-       One-way Cotai Water Jet ferry tickets for two from Macau to Hong Kong per room per stay.

Remarks:

-       All rates are in HKD/MOP and are subject to 10% service charge and 5% government tax

-       Others terms and conditions apply

About Sheraton Macao Hotel, Cotai Central

Sheraton Macao Hotel, Cotai Central is the largest hotel in Macau, and Starwood Hotels & Resorts' largest managed property in the world. Owned by Las Vegas Sands Corp., a Fortune 500 company and leading global developer of integrated resorts, Sheraton Macao Hotel is located within the Sands® Cotai Central integrated resort, providing instant access to high end retailers, diverse dining venues, and world class entertainment. The hotel boasts 3,896 stylish guestrooms and also featured 341 exclusive Sheraton Club rooms and suites, and a well-appointed Club Lounge for guests to relax, socialize, and work. Sheraton Macao Hotel features expansive state-of-the-art meetings facilities offering over 14,000m² of meeting space with access to a further 5,000 m² within Sands Cotai Central; three signature restaurants, Bene, Feast, and Xin, offering fine Asian and international cuisine; Link@SheratonSM; Shine Spa for Sheraton; three swimming pools; the holistic Sheraton Fitness Programmed by Core Performance®; a Kids' Program; and other amenities catering to business and leisure travellers and families. Like all brands within Starwood's robust portfolio, Sheraton Macao Hotel is proud to offer the Starwood Preferred Guest® program, which made headlines when it launched in 1999 with a breakthrough policy of no blackout dates on Free Night Awards. For more information, please visit http://sheratonmacao.com/en/.

About Starwood Hotels & Resorts

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,162 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The Company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood also owns Starwood Vacation Ownership, Inc., a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands. For more information, please visit www.starwoodhotels.com.

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Media Contact:

Ms Serena Chin

Manager - Public Relations

Sheraton Macao Hotel, Cotai Central

(853) 8113 2052

serena.chin@sheraton.com