Back by popular demand, Sheraton Bali Kuta Resort gears up with UNICEF to hold Sheraton 3K Kuta Beach Fun Run, this time runners are invited to join the move with the theme of  "Let's run for a better future of our children!"

BALI, INDONESIA - 16 September 2013 - Following the overwhelming success of the first Sheraton 3K Kuta Beach Fun Run, Sheraton Bali Kuta Resort with UNICEF will bring together the fun run happening, this time for a better cause. Around 1,500 running enthusiasts are aimed to participate on this healthy movement on Saturday, 21 September 2013 at 6.30AM. To enroll, all participants simply need to register on http://www.sheratonbalikuta.com/forms/unicef and to contribute IDR 50,000 for charity. Other than the race, beach-lovers are also invited to savor Kuta's longest pizza specially prepared by the resort's creative culinary team for sale. All the funds raised from registration fee and pizza sales will be fully donated to help the children in need through UNICEF Check Out for Children Challenge initiative. To see the highlights of the previous Sheraton 3K Kuta Beach Fun Run, please visit https://www.youtube.com/watch?v=dI3wsnEIzos. 

"We are thrilled to repeat the accomplishment of supports on the first Sheraton 3K Kuta Beach Fun Run and to tap in with something that is bigger and for even more positive cause," said Dario Orsini, General Manager of Sheraton Bali Kuta Resort. "We hope we can achieve the numbers of participant we have targeted as the previous running event has set the bar high. The more runners join the move meaning the merrier moments to be shared altogether and more funds we can raise for charity!"

Before the race starts, participants will be led in a fun pre-race warm-up by the chief trainer at Sheraton Bali Kuta Resort. The top three finishers in each division and lucky draw winners will receive plentiful of prizes, such as medals, exclusive adidas running gear, round-trip flight tickets from Denpasar to Singapore, Kuala Lumpur and Jakarta, notebook by Acer Indonesia stay and spa experience at the resort, as well as shopping and dining vouchers at beachwalk Kuta.

To add even more excitements, the resort's imaginative culinary team will showcase the longest Pizza on Kuta Beach and each slice can be purchased by all participants for any price they are willing to spend of which will be fully devoted for donation. Afterwards, healthy savory and sweet degustation are available for sale on the food stalls with affordable price range starts from IDR 10,000. As fully committed to the UNICEF Check Out for Children Challenge, all the funds collected will be completely bestowed to the program.

For more information about Sheraton Bali Kuta Resort, please visit www.sheratonbalikuta.com.

About UNICEF Check Out for Children Challenge
The UNICEF Check Out for Children Challenge is a staff fundraising competition between Starwood Hotels which began in 2003 - and continues to gather strong support throughout Starwood Hotels and Resorts in the Asia Pacific region. For the past 18 years Starwood Hotels and Resorts has partnered with UNICEF to raise funds for a number of worthy causes that benefit impoverished children around the world. In the Asia Pacific region alone, the UNICEF Check Out for Children Program has supported the immunization of thousands of young women and children against a number of preventable diseases. The Challenge has become an immensely popular way to increase hotel's support of the Check out for Children program as it unites hotel staff and guests under a common goal - to help children in need!

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About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $5 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., one of the leading hotel and leisure companies in the world with 1,112 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM.  The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.