UK leisure and travel specialist, iPR, has been appointed to provide marketing and PR representation services for the National Tourism Organisation of Serbia.

iPR will be drawing on its broad range of trade and media contacts to promote Serbia's enormous tourism potential, positioning it as a must see, easy to reach and affordable European destination.

Serbia is a country of great natural beauty, rich in culture and heritage. The many activities include walking and cycling, bird watching and music festivals. The food is exceptional and the wines are receiving international recognition. Meanwhile, its capital Belgrade, situated on the confluence of two major rivers, offers many attractions for an alternative weekend break.

Serbia will be unveiling its newest initiatives and programmes at Destinations, held this week at Olympia. The iPR team will be there, so please come and see us on stand E124.

Please contact Jovanka Ristich: +44 (0) 7889 425 725 or jovanka@ipr-online.co.uk