Belgravia Christmas Sunday 7 December 2008 11.00 a.m. � 4.00 p.m.

Elizabeth Street, Motcomb Street and Pimlico Road promise to make this year�s annual Christmas shop a sparkling affair. Belgravia�s specialist shops are always the perfect place to discover something beautifully different for Christmas. This year the streets have extra sparkle thanks to Swarovski CRYSTALLIZED�. the Christmas Spirit casts a sparkling web over Belgravia, cCrystal decorations and chandeliers decorate the streets and everyone shoppers can take the sparkle home with them, thanks to in specially designed gift wrap. Swarovski CRYSTALLIZED�.

At Belgravia�s Christmas Sunday (7 December 2008, 11am- 4pm) shoppers can enjoy the best luxury shopping in London, browse the festive stalls, sample the festive tastings and enjoy the talented street performers.

A visit to the one day only Swarovski CRYSTALLIZED� gift wrap shop in Elizabeth Street will ensure that all the gifts are wrapped in enviable style and for free � a gift in itself!

Father Christmas will visit each of the streets over the day. Entertainers and festivities alongside a host of Christmas food stalls include:

The St Paul�s Church Choir and a Salvation Army Band, a Cchestnut sSeller, jJugglers, an Ice Queen, a Christmas Angel angel and a Juggling Elf in Motcomb Street.

The Pimlico Green farmers� market, a juggler, stilt walkers and, Jack Frost, Fface pPainters, a brass quintet and a pipe band in Pimlico Road.

St Peter�s Eaton Square Choir, St Michael�s Quartet, the Fulham Brass Band, St Peter�s School Choir, Revelation Gospel Choir, fFace pPainters, a Houdinihoudini [?], a unicycle juggler, and a balloon modeller in Elizabeth Street.

Christmas shopping can be thirsty work and shoppers can recharge their batteries at the likes of The Thomas Cubitt, The Pantechnicon Rooms, Oliveto, Tomtom Caf�, Baker & Spice, Daylesfords, Motcombs and de Wolfe. Kids love the delicious hot chocolate at The Chocolate Society and Rococo.

All three streets will be closed to traffic and the popular free rickshaw shuttle between them will make the day light on the feet.

Belgravia Christmas Sunday promises to be a great day out. Take the family, meet up with friends and catch the Christmas Spirit. www.streetsensation.co.uk/belgravia/es_west.htm www.inbelgravia.com www.motcombstreet.co.uk

-Ends-

Editors notes: Swarovski, the world�s most prestigious manufacturer of precision cut crystal, and the Knightsbridge Business Group will unveil a 5 metre Swarovski crystal snowflake that will light up Knightsbridge this Christmas. The snowflake, designed by leading lighting designer Ingo Maurer, will hang between Harvey Nichols and Mandarin Oriental Hyde Park. The snowflake marks the first ever Christmas decoration in Knightsbridge and will be unveiled and illuminated (on Monday 8th December). A miniature Swarovski crystal replica of the snowflake will be sold as a Christmas ornament in Harvey Nichols and Harrods as well as selected retailers in Elizabeth Street including Erickson Beamon, Ben de Lisi, Philip Treacy and Jenny Packham. Swarovski will donate a percentage of proceeds to charity.

Elizabeth Street, Pimlico Road and Motcomb Street are part of the Grosvenor Estate. Elizabeth Street, and adjacent Ebury Street and Eccleston Street, in the heart of Belgravia, offers discerning shoppers and residents alike a stylishly different shopping experience. Sophisticated, edgy and often extravagantly quirky in style, bespoke specialist retailers invite visitors to put the hurly burly and sameness of the high street behind them and discover an eclectic mix of original and interesting shops offering an inspired choice of goods and gifts. Shops include Poilane, De Vroomen jewels, Grosvenor Stationery and Les Senteurs.

Motcomb Street. The picturesque cobbled streets, mews and courtyards in and around Motcomb Street, are a revelation to the enlightened shopper who is often more familiar with neighbouring Knightsbridge and Sloane Street. This is a secret shoppers paradise; home to some of London�s best specialist fashion and accessory shops including Carolina Bucci and Carine Gilson, health and beauty salons, art and antique galleries, specialist food shops, Michelin Star restaurants and cafes.

The Pimlico Road is more a village than a road, a unique and elegant design district. Increasingly, the art and antique shops that put the Pimlico Road on the map blend with modern designers and stores in fashion, food home and garden including Linley, Daylesford, and Semmalina. All converge to create a unique and inspirational retail destination. Pimlico Road is as much about people as it is about products as its retailers are all experts in their fields and can provide superb insight, knowledge and a highly specialised service for those seeking either sage advice or design inspiration.

For further information on The Pimlico Road, please contact Sophie Spoors or Amy Silvester at Pure PR on 020 7580 0444 or email sophie@purepr.com or amy@purepr.com

For further information on Elizabeth Street and Motcomb Street, please contact Jennifer Hall-Thompson at ProActive PR on 020 8682 4785 or email proactivepr@btinternet.com