2017 is all about change for Scandinavia specialists Taber Holidays, with the introduction of a new sub-brand, Scandinavia Only and several new winter tours. From luxury apartments in Iceland to an enchanting aurora hideaway and brand new Treehotel room in Swedish Lapland, Scandinavia Only has expanded its portfolio.

While Taber Holidays will still exist as the company name, Scandinavia Only will become the face of its product and will create immediate identification with the destinations in which it specialises, bringing clarity to clients. The sub-brand will also have its own logo featuring a reindeer, synonymous of course with Scandinavia.

Featuring three new tours for the start of 2017, Scandinavia Only offers winter itineraries across Norway, Sweden, Iceland, Spitsbergen and Greenland. From action-packed activity holidays to Northern Lights and romantic getaways, there's something to suit every traveller.

New itineraries from the Scandinavia Only include:

Reykjavik's Black Pearl – From £2,350pp – If you're after extravagance in the heart of Reykjavik, then look no further than the Black Pearl. On arrival to the airport, guests will enjoy a private transfer to the world-famous Blue Lagoon for a premium experience, which includes a complimentary bathrobe, slippers, a glass of sparkling wine and opportunity to eat at Lava restaurant. Surrounded by black lava fields, the unique milky blue waters of this naturally heated spa have many therapeutic benefits. After a few hours of total relaxation, a chauffer will escort guests to the Black Pearl, stylish, spacious and contemporary apartments in the heart of the Reykjavik – and home for the next three nights. The following day offers a full day private Golden Circle tour by superjeep. This includes some of Iceland's most spectacular sights such as the fascinating geyser area, magnificent Gullfoss Waterfall and the UNESCO World Heritage Site of Thingvellir National Park where the American and Eurasian tectonic plates are pulling apart by a few centimetres each year. During a day of leisure guests can also choose from an array of optional excursions offered by Scandinavia Only, including a journey inside a dormant volcano (£220pp), a trip into the unique man-made ice cave inside one of Iceland's largest glaciers (£166pp) and snorkeling between in a lava fissure cracked open by earthquakes between two continental plates (£127pp). Prices for the three night break start from £2,350pp and include return flights from Heathrow, Gatwick, Birmingham, Manchester or Glasgow, private transfers, premium Blue Lagoon experience, three nights accommodation at the Black Pearl Apartments and a private Golden Circle tour by Superjeep. Based on two sharing. Departs daily year-round.

Snowmobiling And Aurora Hideaway – From £1,950pp – Those in search of a truly authentic arctic experience will enjoy the 'Snowmobiling And Aurora Hideaway' tour. Based in the heart of Swedish Lapland, guests will discover the frozen archipelago by snowmobile on an overnight pack ice base camp tour. Guests will journey over the ice to a wilderness lodge on the historic island of Brandöskar, given to the fishermen of Brandön way back n 1745 by the Queen of Sweden. With the opportunity to relax at this remote basecamp, it is the perfect location from which to hopefully view the Northern Lights.

Breakfasts is served at the camp before guests continue their snowmobile exploration of the Luleå archipelago before winding their way back to the comfort of Brandön Lodge where the rest of the afternoon is at leisure. That evening, something very magical awaits. Starting with a transfer via snowmobile, guests are transferred from the lodge to the remote location of their very own 'aurora hideaway'. The perfect location for the mobile restaurant (small cosy hut) will have been chosen earlier depending on wind, weather and ice conditions when the special hideaway was transported by snowcat. Guests will be treated to a hearty three-course meal by their very own chef who will cook on an open fire outside the hideaway. Inside the hut a roaring fire, candles and tea lights create a truly memorable atmosphere. Prices for the three-night break start at £1,950pp. This includes return flights from Heathrow to Luleå via Stockholm, guided transfers, two nights at Brandön Lodge, overnight snowmobile pack ice experience, most meals and a special dinner at the aurora hideaway. Based on two sharing. Departs daily from January 12 to 31 March 2017.

7th Room With An Arctic View – From £3,760pp – Guaranteeing a truly indulgent trip to the heart of Swedish Lapland, Scandinavia Only has introduced the '7th Room with An Arctic View'. Guests will stay in the newly opened 7th Room at Treehotel in Harads. Located ten metres up in the pines, large panoramic windows boast views of the Lule River and skylights in the bedrooms allow guests to lie back and enjoy the Northern Lights. Perhaps the most spectacular element is the unique terrace made of net allowing guests to climb out into the branches of the trees where they can either lie down and gaze at the forest floor or up towards the starry night sky. Guests will also have the use of the sauna and outdoor Jacuzzi. The tour features a number of luxury experiences including a guided Northern Lights photography session. Guests will be taken to an area void of all light pollution and receive step-by-step instruction on how to best capture the mighty aurora. Tripods and DSL cameras are provided and guests will go home with their pictures captured on a memory card. In addition, a visit to a Sami elder has been arranged to meet the reindeer and learn more about the Sami culture and way of life. Afterwards, guests will be taken to the edge of the Arctic Circle, the perfect spot for a holiday snap! Dinners are a three-course gourmet affair with local, organic produce, but as a special touch, an incredible ice-dining experience has been arranged on the last night. Travelling by snowmobile, diners will be whizzed to a frozen lake where their table awaits lit by moonlight and candles. The final part of this incredible tour is departure from Treehotel by helicopter back to Luleå airport giving guests the opportunity to witness this spectacular landscape from the sky. Prices start from £3,760pp for three-nights, which includes flights with SAS in plus class from London Heathrow to Luleå via Stockholm, three nights in the brand new 7th Room at Treehotel, breakfast and a la carte dinners, a Sami experience, Northern Lights photography session, ice dining and helicopter transfer one-way. Based on four sharing. Departs daily from now until 13th April.

With a year-round programme, Scandinavia Only are planning a host of new tours for the summer months including specialist culinary and family breaks.

For more information, contact Scandinavia Only – 01274 875 199 www.scandinaviaonly.co.uk

Ends

Note to Editor: Scandinavia Only is a specialist product from Taber Holidays - the UK's leading tour operator dedicated to travel to Scandinavia. They feature an extensive portfolio of summer and winter holidays including Northern Lights breaks, active and wildlife holidays, city breaks and classic sightseeing trips, family and romantic getaways, motoring and rail holidays. These include both self-guided and escorted tours and a range of accommodation options from self-catering cottages in Iceland to the more unique, such as an overnight stay in Sweden's Icehotel. Their itineraries cover Norway, Sweden, Finland, Denmark, Iceland, Greenland and The Faroe Islands.

Images are available on request

Media Contact: Sarah Dean – Sarah Dean Communications

Tel: 07799 767 844

Email: sarah@sarahdeancomms.com

Twitter: www.twitter.com/sarahdeancomms