Cox & Kings tips Iceland as the hot destination for 2009 and offers discounts on group tour and Reykjavik city breaks.

As Iceland comes to terms with its new economic realities, the country�s travel industry is slashing prices to encourage the tourist pound back in. The world�s longest established travel company, Cox & Kings, is offering significant reductions on Iceland for 2009, including a three-night city break at the Hotel Fr�n in Reykjavik from just �350 per person.

Cox & Kings� Europe Product Manager Michael Fleetwood says: �2009 is definitely going to be Iceland�s year for tourism. Prices are falling dramatically � typically, our short city breaks during the peak summer season have been around �700-�800 per person. For summer 2009, we have breaks for just �395. Iceland has so much to offer visitors, with stunning natural landscapes and some wonderful museums and galleries, and the latest economic downturn will open up the destination to those previously put off by costs.�

Cox & Kings offers tailor-made travel to Reykjavik and throughout Iceland. A three-night stay at the Hotel Fr�n costs from just �350 per person including flights with Icelandair, flybus transfers and accommodation with breakfast. Hotel Fr�n is a modern hotel situated on Reykjavik�s main shopping street, Laugavegur, in the heart of the city. Offering attractive accommodation and friendly service, the hotel makes an ideal base from which to explore this compact city.

The company is also offering a discount of up to �185 per person on its Natural Wonders of Southern Iceland group tour, departing on January 2009.

Natural Wonders of Southern Iceland is a six-night group tour that takes in the island�s southern highlights, combining its spectacular natural wonders with its most important historic sites and museums. The tour costs �1,465 per person on departures throughout 2009 (saving up to �185 pp), including flights with Icelandair, accommodation with breakfast, three dinners, flybus transfers and all excursions.

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For further information, please contact: Laura Smith Tel: 020 7873 5006 Email: laura.smith@coxandkings.co.uk