Delegates to World Travel Market (Monday 14 � Thursday 17 November) can arrive at the global business event at London ExCeL in style � by hopping on the FIETSCAFE, a fun new 17- passenger bike and mobile caf�, operating between nearby hotels and the venue.

The latest craze to come out of Holland will not only help passengers get some exercise and fresh air on their way to the exhibition, but will give them the feel-good factor too. The FIETSCAFE, courtesy of the Netherlands Board of Tourism & Conventions, will collect desperately needed funds in aid of Just a Drop, the industry water-aid charity that has already saved the lives of thousands of children worldwide.

Passengers on the jumbo bike will be offered refreshments on their trip as well as asked to pay a minimum of a �1 towards Just a Drop.

And for those who are not keen on the exercise, there are non-pedalling seats where you can just sit back and relax!

Mr. Andrew van der Feltz, Director UK & Ireland, Netherlands Board of Tourism & Conventions said:" By bringing some Dutch lifestyle values to the WTM we are again delighted to help out in raising funds for this most worthwhile cause. We very much hope that as many people as possible will use the FIETSCAFE for their morning coffee commute to ExCeL and kindly donate what they can to the Just a Drop appeal.�

The international appeal of Just a Drop, started by World Travel Market, helps children throughout the world who do not have clean water and sanitation close to their homes. A child dies every 15 seconds from drinking dirty and polluted water.

Fiona Jeffery, Group Exhibition Director and founder and chairman of Just a Drop said she was delighted and very appreciative of Holland�s continuing support of the appeal.

She said: �This is a great idea and we hope it helps to spark off other new and original thoughts to raise money, not only during World Travel Market week but throughout the year.

�As the work of Just a Drop becomes better known and respected, we are approached by many smaller organisations and groups anxious for our help.

�All the projects, though have to be agreed by the Trustees and are closely monitored by our President, the explorer Col. John Blashford-Snell and his team, who ensure that the money is spent wisely and effectively.

�Unlike other charities, Just a Drop spends the barest minimum on administration, ensuring that virtually all the money that is raised is used to save the life of children and their families, where ever it is need.

�It�s now in its seventh year and was introduced by World Travel Market on behalf of the industry to give everyone the opportunity to give back in some way.�

Just a Drop Trustees are hoping that exhibitors will include a fund raising idea on their stand or hold a draw or auction at an event or social occasion during the week. All fund raising will be supported by the Just a Drop team with promotional materials and press and public relations.

The most recent water-related projects by Just a Drop include three in Ethiopia as well as Grenada and India.

The launch of the World Travel Market campaign coincides with the publication of Just a Drop�s first online newsletter, distributed worldwide to supporters and friends of the charity.

Charity Auction

Other fund-raising activity includes an auction, hosted by television broadcaster and Just a Drop Trustee Alastair Stewart at World Travel Market�s Captains of Industry Lunch on the opening day, Monday 14 November. Up to 200 senior management from the private sector will attend the invitation-only event.

Trek Petra

Another major fund raising initiative is an historic guided walk for 50 industry executives and other supporters to the �Lost City of Petra�, Jordan in April 2006.

The �Just a Drop trek�, in association with the Jordan Tourism Board and Discover Adventure, will start at the Dana nature reserve and travel along ancient Bedouin trails through a mixture of desert lands and rugged mountains where settlements date back some 6000 years.

The trek will then retrace the steps of Indiana Jones at the ancient city of Petra - the legacy of the Nabataens who settled in southern Jordan more than 2000 years ago. On arrival in Petra walkers will be able to take in the tombs, temples and haunting rock drawings in some of the oldest archaeological sites in the Middle East.

The walk will take six days but the overall trip spans nine days with a free day at the end to enjoy the Dead Sea coast.

Contact Just a Drop

Contact Nikki Davis on telephone +44 (0)20 8910 7981; Fax: 020 8334 0555; email address nikki.davis@reedexpo.co.uk for further information and help on organizing a fund raising event or Trek Petra.

-ends-

For further media information telephone Jane Larcombe on +44(0)1892 785071 or email jane@janelarcombecommunications.com

WORLD TRAVEL MARKET PICTURE LIBRARY

High resolution World Travel Market pictures can be accessed speedily and efficiently via the online World Travel Market Picture Library. Log on to www.wtmlondon.com

� Click on Press & PR on left hand side of screen and then click to enter library. When prompted, please key in your name and company for our records. � You will find a wide selection of logos, general views and specific pictures with captions, depicting aspects of the event. These will be regularly updated. � Click on the thumbnail of your choice to see a larger version of the picture � Click on the download button in the left margin � Save as a jpg. file � Open the file after saving to your system.

NOTES TO EDITORS

1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. who organise over 430 events in 32 countries, serving 49 different industries in 13 key sectors, attracting over 90,000 exhibiting companies and more than 4 million visitors every year.

2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier�s business titles are closely linked with Reed�s exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world�s leading provider of on-line information services and management tools.

3. Reed Travel Exhibitions organise 13 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME).

4. For further press information, please visit the Reed Travel Exhibitions� website on www.reedtravelexhibitions.com