SAUCE COMMUNICATIONS TO HANDLE UK PR FOR THE SET HOTELS

Hotel Café Royal London, The Conservatorium Amsterdam and The Lutetia Paris (Opening 2017)

London, July 2015 - Sauce Communications is delighted to announce that it is now handling the UK PR for luxury hotel brand The Set and its properties, Hotel Café Royal in London, The Conservatorium in Amsterdam and the much anticipated Lutetia, set to open in Paris in 2017.

The Set is a collection of luxury hotels in landmark historical buildings that offer extraordinary architecture and design, world-class amenities and contemporary service. Working to an uncompromising brief that calls for its hotels to be not only “of the moment” but also to define their times and locations, The Set has collaborated with architects and designers of the calibre of Piero Lissoni, David Chipperfield and Jean-Michel Wilmotte, to marry the old with the new and create three beautiful grand hotels.

Each property of The Set is rooted in the history and culture of its location, as well as the contemporary needs and desires of its global guests. Each is a beautiful, contemporary destination in the heart of its home city, whether that be London, Amsterdam or Paris. Elements of the surrounding city are evident at every level, from room design to guest service, and from the restaurant experience to the bar menu - attracting both international guests and a local clientele.

The Set works hand in glove with architects, designers and a team comprising some of the world's leading hoteliers to ensure that the aesthetics of each property work seamlessly with its operations, to create a guest experience that is at once beautiful, comfortable and culturally rewarding.

The Akasha Holistic Wellbeing Centre is a common thread running across the collection, bringing the very latest methods in relaxation, fitness and health to guests, as well as a range of signature treatments combining innovative Western practices with ancient Eastern traditions. All of The Set hotels also have a selection of luxurious meeting, events and banqueting spaces equipped with the latest technology.

Brian Gore, Director of Brand & Marketing for The Set remarked 'We are delighted to be extending our relationship with Sauce Communications. As we work towards the opening of the Lutetia in Paris, The Set as a collection of hotels created to redefine the concept of luxury travel, is entering an exciting new phase and can only benefit from the support Sauce Communications will provide'. 

Hotel Café Royal, London

The fabled Café Royal and its illustrious history was reignited in December 2012 when The Set opened the property as a luxury hotel in the beating heart of London's West End, on Regent Street. Grand historic areas dating back to the 1860s and 1920s have been sensitively restored, whilst the 160 spacious guest rooms and suites, including 49 suites and six incredible signature suites, have been created in a contemporary yet refined style, led by David Chipperfield Architects in collaboration with Historic Building Architects; Donald Insall Associates.

Continuing its celebrated legacy, Hotel Café Royal continues to takes guests on a culinary journey. At the heart of the hotel, the Ten Room offers British informal all-day dining under the helm of Executive Chef Andrew Turner while the Green Bar is the perfect place to relax and unwind with a cocktail. The Oscar Wilde Bar (formerly the iconic Grill Room, established 1865) – the jewel of Hotel Café Royal – has been exquisitely restored to its original Louis XVI décor and is now the place to enjoy Afternoon Tea by day and Champagne, cocktails and a light menu in the evening. The Café, on Regent Street, revives the European tradition of café culture. To complete the full experience, the Akasha Holistic Wellbeing Centre is an urban retreat spanning over 1,200sqm/13,000sqft. Akasha is a hidden sanctuary from the bustle of Regent Street, featuring a state-of-the-art-gym, large lap pool, Watsu pool, sauna and Hammam/steam room and offering a range of signature treatments from luxury skincare brands Valmont and Sodashi as well as a programme of regular visiting expert therapists, trainers and practitioners.

Conservatorium Hotel, Amsterdam

The Conservatorium Hotel is Amsterdam's leading luxury lifestyle hotel. Standing in Museum Square, on the famous site of Amsterdam's former Sweelinck Conservatory of Music, this magnificent Neo-Gothic building has been transformed into a contemporary, luxury hotel in the cultural heart of the city, close to The Rijksmuseum, the Van Gogh Museum and the Royal Concertgebouw. Originally built as the Rijkspostspaarbank at the end of the 19th century, the building was conceived by the renowned Dutch architect Daniel Knuttel. Today award-winning Milan-based designer Piero Lissoni has reincarnated this spectacular building to create a graceful architectural masterpiece, known locally and internationally as “Amsterdam's Living Room”.

Spanning eight floors and offering 129 rooms and suites, the hotel opened in December 2011 and has fast become the new Amsterdam classic. Integral to the hotel's vision of good living and cultural distinction are the restaurants and bars at its heart, appealing to both international guests and Amsterdam society itself. Dining at the Conservatorium is under the direction of the celebrated Dutch chef Schilo van Coevorden, whose style hinges on the virtues of simplicity, locality and seasonality. The Conservatorium Brasserie and Lounge offer contemporary all-day dining in beautiful surroundings, whilst Taiko is the hotel's Asian-inspired restaurant and Tunes Bar is an elegant haven in which to enjoy Schilo's Asian tapas and an extensive G&T menu with over 30 different gins.

The Conservatorium offers a spa and wellbeing concept completely new to Amsterdam. The Akasha Holistic Wellbeing Centre offers an Organic Bar, Fitness Club, Swimming pool and Watsu pool, whirlpool sauna and Hammam, as well as the expertise of renowned Health Coach and Dietician Stefanie Klaver.

The Lutetia, Paris - opening 2017

The Lutetia, an iconic luxury Parisian hotel, is currently closed and undergoing extensive renovation. The Art Deco property, originally built in 1910, is situated in the forever chic district of Saint Germain. The hotel is well known as one of the six 'palaces' and the only one on the left bank of the river Seine. French Architect Jean-Michel Wilmotte is orchestrating the transformation of the legendary site, which will result in an extraordinary new hotel for Paris, seamlessly integrating existing architectural elements from the past with a new contemporary environment in true The Set style.

Staying at one of The Set properties is an invitation to enjoy the very best of the city's life and culture. We look forward to telling you more. 

Visit thesethotels.com 

hotelcaferoyal.com conservatoriumhotel.com

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For further press information on The Set please contact Emma Powell, Director Of Travel at Sauce Communications. Emma@saucecommunications.com; 0208 600 3600.