150 participants take part in demanding 750 step vertical challenge

(Macao, Oct. 14, 2019) – Sands Resorts Macao has partnered with leading China media organisation Trends Health magazine to host a charity fun run up The Parisian Macao's half-scale Eiffel Tower. The event was part of the month-long 'Pink Inspired' campaign, held throughout October, which includes pink themed promotions and events across the resort aimed to increase public awareness and support for breast cancer research.

The run required participants to climb 750 steps of The Parisian Macao's half-size replica Eiffel Tower all the way up to the 37th floor observation deck finish line. The event, which was followed by a cocktail party and a special Eiffel Tower pink lighting ceremony, was attended by Chinese actresses Zhong Chuxi and Wen Qi.

More than 150 participants took part in the run, including members of local community groups, celebrities, Trends Health honoured industry association alliance guests, and media personalities, as well as Sands Resorts Macao team members.

Trends Health magazine is part of Trends Group, a leading media company based in Beijing. The magazine focuses on health and fashion, and every October reports on activities taking place as part of global Breast Cancer Awareness Month. This includes inviting celebrities to participate in 'Pink' events, hosting specialist forums, pink lighting celebrations and more, in order to raise exposure of breast cancer and the help available.

Speaking at the event, Donna Campbell, Executive Director Public Relations, Sands China Ltd., said: “Sands China Ltd. is very committed to supporting worthwhile causes such as this and proud to partner with Trends Health media group to host this event. Breast cancer is something that touches everyone at some point, and we all know someone that has been affected by this disease.” 

Sun Yajun, Executive Publisher of Trends Health said: “Early detection of breast cancer means that more than 90% of cases can be effectively treated. Therefore early detection, early prevention, and early treatment are crucial to battling this disease, and are all closely related. Let's work together to make this a reality.”