24 Mar 2014
San Francisco Fact Sheet

San Francisco Travel Association

Latest data available from the San Francisco Travel Association, California Department of Finance, www.sfgov.org and various industry sources; see final page for annotated resources.

 

 

Total visitors and convention participants1                                                           16.35 million

 

Total visitor and convention spending1                                                                 $8.46 billion

 

Average expenditure per convention delegate per day2                                      $295

 

Average daily expenditure per general visitor staying

in hotels/motels2                                                                                                      $257

 

Average daily expenditure for all visitors1                                                             $179

 

Average daily room rate3                                                                  $187.90

 

Hotel occupancy (2010)3                                                                   81.9%

 

Top five producing domestic metropolitan statistical areas2                  

1) San Francisco/Oakland/San Jose

2) Los Angeles, Long Beach, Santa Ana

3) New York, Northern New Jersey, Long Island

4) Sacramento, Stockton, Modesto

5) Washington, DC, Northern Virginia, Southern Maryland, West Virginia

 

 

 

Top four producing international markets21

                                                                                                                     1) Canada

                                                                                                                     2) United Kingdom

                                                                                                                     3) Germany

                                                                                                                     4) Australia

 

Top reasons for visiting San Francisco2

                                                                                                                     1) Atmosphere & Ambiance

                                                                                                                     2) Scenic Beauty

                                                                                                                     3) Restaurants

                                                                                                           

Leading attractions visited2

                                                                                                                      1) Pier 39

                                                                                                                      2) Golden Gate Bridge

                                                                                                                      3) Golden Gate Park

                                                                                                           

 

Leading activities2                                                                                                                              1) Dine in restaurants

                                                                                                                      2) Shopping

                                                                                                                      3) Visit museums

 

Leading neighborhoods visited2                                                                               1) Union Square

                                                                                                                       2) Fisherman's Wharf

                                                                                                                       3) Chinatown

 

Purpose of visit2

                                                                                                                        75.4% Leisure/Vacation

                                                                                                                        10.6% Business Travel

                                                                                                                        7.1% Meeting Convention                                                                                         

                                                                                                                        6.9%    Other

Visitor Profile2

For detailed profiles on hotel guests, VFR (visiting friends and relatives) and international travelers contact San Francisco Travel Association Media Relations Department; the information below is a compilation of all visitor categories:

 

Average Age                                                                             41

 

Average Annual Household Income                                                 $98,591

 

Average Length of Stay in City                                                      4.5 Nights

 

First Time Visitors                                                                       25.7%

 

Gender                                                                                     Female 48.7%

                                                                                              Male 50.3%

 

 

Population5

City of San Francisco                                                                       805,463

 

Major ethnic groups (2010):

                                                                                                         White 51.5%

                                                                                                         Asian  33.4 %

                                                                                                         Hispanic Origin 15.2%

                                                                                                         African American (Black) 6.1%

                                                                                                         Some other race 5.1%

                                                                                                         Multiracial 3.6%

                                                                                                         Pacific Islander 0.4 %

                                                                                                         American Indian 0.5%

 

Population of the nine Greater Bay Area counties:  Alameda (1,513,952), Contra Costa (1,052,827), Marin (252,916), Napa (136,858), San Francisco (805,463), San Mateo (720,162), Santa Clara (1,787,694), Solano (414,305) and Sonoma (485,120)       

 

Total Bay Area population                                                               7.16 million

 

Weather

The weather in San Francisco is mild year-round with temperatures seldom rising above 70 degrees (21 degrees C) or falling below 40 degrees (5 degrees C).

 

Daily Mean Temperature (F/C)

 

Month

Maximum

Minimum

Rainfall (Inches/cm)

January

56.0/13.4

46.2/7.9

4.48/11.38

February

59.4/15.2

48.4/9.1

2.83/7.18

March

60.0/15.6

48.6/9.1

2.58/6.55

April

61.1/16.2

49.2/9.6

1.48/3.76

May

62.5/16.9

50.7/10.4

0.35/0.89

June

64.3/17.9

52.5/11.4

0.15/0.38

July

64.0/17.8

53.1/11.7

0.04/0.10

August

65.0/18.3

54.2/12.3

0.08/0.20

September

68.9/20.5

55.8/13.2

0.24/0.61

October

68.3/20.2

54.8/12.7

1.09/2.77

November

62.9/17.2

51.5/10.8

2.49/6.33

December

56.9/13.8

47.2/8.5

3.52/8.94

Annual Average

62.5/16.9

51.0/10.6

19.33/49.10

 

 

History and Geography

Total area in square miles in the city of

San Francisco                                                                                  47.335 miles

        

Miles of shoreline                                                                             29.5 miles

 

Miles of waterfront6                                                                           7.5 miles

 

Number of piers6                                                                               39

 

Square miles in San Francisco Bay and Delta7                                          Ranges from 400 to 1,600 miles

 

Fog signals around the San Francisco Bay                                                32 signals

 

Total square miles in Golden Gate National Recreation Area

(GGNRA)8                                                                                       117 miles (75,500 acres)

        

Miles of San Francisco streets9                                                              1,088 miles

 

Parks, playgrounds and squares compromising 4,380 acres,                           229

including 960 outside city limit10                                         

 

Community gardens (Recreation and Park Dept.; a number are 35 (8 acres) also located on San Francisco Unified School District and Public Utilities Commission property) 10

        

High-rises (eight stories and above)11                                                 505

 

Buildings designated historical landmarks (since 1967)11                          261 buildings

 

Historic districts (Alamo Square, Blackstone Court,                                 11 total

Bush Street Cottage Row, Civic Center, Dogpatch, Jackson

Square, Liberty Hill, Northeast Waterfront, South End,

Telegraph Hill, Webster St.)11

 

Convention Facilities

Moscone Center Total Square Feet Meeting Lobby and Exhibit Space           992,123 sf

         Lobby Pre-Function Space                                                        151,726 sf

Meeting Rooms                                                                               107

 

Completion Dates:

         Moscone South                                                                      December 1981

         Esplanade Ballroom                                                                February 1991

Moscone North                                                                               May 1992

Moscone West                                                                                June 2003

 

Lodging

Hotel rooms available12                                                                   33,825 rooms

Number of hotels12                                                                                                  220

 

Transportation

Average number of commuters daily13                                                                  614,748

                                                                                                          

 

Total number of licensed taxis permits (medallions)14                              1,537

 

Yearly cable car riders (FY 2011)9                                                       7,042,503

 

Cable cars                                                                                      40 cars

 

Historic streetcars                                                                             40 cars

 

Route miles of cable car track                                                              8.8 miles

 

Speed of cable car per mile                                                                 9.5 mph

 

Average weekday passenger boarding, San Francisco Municipal    673,196

Railway (Muni) (FY 2010-11)9                                              

 

Annual passenger volume at San Francisco                                     41,045,431

International Airport (2011)15                                                

 

Bridges16                                                                             8 bridges

 

Length of San Francisco-Oakland Bay Bridge in miles                     8.4 miles

 

Average number of vehicles crossing the Bay Bridge yearly             43,281,525

(2010-11)16                                                                           

 

Length of Golden Gate Bridge in miles, including approaches17         1.7 miles

 

Average number of vehicles crossing Golden Gate Bridge yearly        40,191,124

   (2009-2010)17

 

Number of years it took to construct the Golden Gate Bridge             4 years

 

Attractions

Total visitors to Golden Gate National

Recreation Area (GGNRA) (2011)8                                              16,803,127

 

Total visitors to Alcatraz (2011)8                                                 1.4 million

 

Victorian Houses                                                                      14,000

 

Restaurants18                                                                           3,588

 

Restaurants with Michelin Stars (Bay Area)                                      42

 

Grants for the Arts annual budget20                                                $11,831,695

 

Grants for the Arts recipients20                                                      215

 

Theaters and small theaters19                                                        150

 

Museums                                                                                   66

 

Quick Facts:

BIRD                                                                                        California Quail

 

CABLE CARS           Inaugural run August 2, 1873. Declared a National Historic Landmark on Oct. 1, 1964. Invented by Andrew S. Hallidie; restored June 21, 1984 after $60 million overhaul

 

COLLEGES AND UNIVERSITIES

 

San Francisco State University; Academy of Art University; University of San Francisco; University of California, San Francisco; Golden Gate University; California College of the Arts; California Institute of Integral Studies; Hastings College of Law (University of California); University of Pacific, School of Dentistry; San Francisco Art Institute; San Francisco Conservatory of Music; San Francisco City College (2 years), and dozens of other private institutions

 

COLORS     Black and gold

 

25 LARGEST BAY AREA COMPANIES (PUBLIC)21

 

Chevron Corp.; Hewlett-Packard Co.; McKesson Corp; Apple Inc; Intel Corp.; Wells Fargo Bank.; Safeway Inc.; Cisco Systems Inc.; Google Inc.; Oracle Corp; PG&E Corp; Gap Inc.; eBay Inc.; Applied Materials Inc.; Synnex Corp.; URS Corp.; Visa Inc.; Ross Stores Inc.; Gilead Sciences Inc.; Core-Mark Holding Co. Inc.; Franklin Resources Inc.; Agilent Technologies Inc; Sanmina-SCI Corp; Advanced Micro Devices Inc.; Symantec Corp.

 

ELEVATION                Highest Point: Mt. Davidson at 938 feet

 

LOWEST POINT          Sea level

 

FLAG                       The phoenix rising from the ashes on a white field bordered in gold

 

FLOWER                   Dahlia

 

FOUNDED                  Presidio of San Francisco established on Sept. 17, 1776; incorporated on April 15, 1850

 

GEOLOGY                   San Francisco for the most part rests on a foundation of sandstone, shale and volcanic rock. Large deposits of                                    serpentine, official rock of California, are located in the Presidio

 

GOVERNMENT              Mayor (four-year term, two-term limit) and Board of Supervisors (11 members)

 

HILLS                        There are 43 hills within San Francisco, major ones are: Twin Peaks (910' and 903'), Nob (376'), Russian (294')                                 and Telegraph (248')

 

ISLANDS                     Numerous islands are around the San Francisco Bay, 12 within city limits:

                                 Alcatraz; the Farallones, a group of seven islands; Treasure Island; Yerba Buena;

                                 Angel Island, shared with the city of Tiburon; and Red Rock

 

MOTTO                       Oro en paz, Fierro en guerra (Gold in peace, Iron in War)

 

PATRON SAINT             St. Francis of Assisi

 

SISTER CITIES22         Abidjan, The Ivory Coast; Amman, Jordan; Assisi, Italy; Bangalore, India; Barcelona, Spain; Cork, Ireland; Haifa, Israel; Ho Chi Minh, Vietnam; Krakow, Poland; Manila, Philippines; Osaka, Japan; Paris, France; Seoul, Korea; Shanghai, China; Sydney, Australia; Taipei, Taiwan; Thessaloniki, Greece; Zurich, Switzerland

 

SONG                          Official: "San Francisco"

                                 Official ballad: "I Left My Heart in San Francisco"

 

MUSICAL

INSTRUMENT                 The accordion

 

STREETS

                        Steepest:         31.5 percent of grade, Filbert between Leavenworth and Hyde, 22nd

                                             Street between Church and Vicksburg

                                             29 percent of grade, Jones between Union and Filbert

                                             27.9 percent of grade, Duboce between Buena Vista and Alpine

 

                        Oldest:             Grant Avenue

 

                        Longest:           Mission Street, 7.29 miles

 

                        Widest:             Junipero Serra Boulevard (between property lines), 254 feet9

 

                        Narrowest:        De Forest Way, four and a half feet

 

STRUCTURES             Sutro Tower is the tallest structure at 981 feet, (its base stands 830 feet above sea level); Transamerica Pyramid                               is the tallest building at 853 feet; Mission Dolores, dedicated on Aug. 2, 1791 is the oldest

 

GRATUITIES               Service is not included in restaurant checks. The average tip is 15-18 percent of the total check. A standard tip is sometimes included for groups of six or more. A recent San Francisco health initiative has impacted costs at local restaurants and diners may encounter an additional charge related to this. The average tip is 15 percent of taxi fare. The average tip for airport and hotel baggage handlers is $1 per bag one-way.

 

TAX RATES                Sales tax is 9.5 percent; hotel fees in San Francisco include a 14 percent occupancy tax and 1 to 1.5 percent Tourism Improvement District assessment (depending on the location of the property).  

 

For information on hotel packages and reservations, events, activities and transportation in San Francisco, visit www.sanfrancisco.travel.  For lodging reservations by phone, call 800-637-5196 toll free within North America or 415-391-2000 elsewhere.

 

Visitor guides are available at the Visitor Information Center at 900 Market St. at the corner of Powell and Market streets, lower level, Hallidie Plaza.  To receive a copy by mail, call 415-391-2000, write to the San Francisco Travel Association, 900 Market St., San Francisco, CA 94102 or send an email to vic1@sanfrancisco.travel. Domestic and international shipping charges apply.

 

 
   

 

 

 

Sources

1               Visitor Industry Economic Impact Estimates (2011), San Francisco Travel Association

2               2010, San Francisco Travel Association/Destination Analysts “Findings, Final Report: San Francisco Visitor Profile Research”

3               PKF Consulting

4               2010, San Francisco Travel Association/Destination Analysts “Findings, Final Report: San Francisco Visitor Profile Research”

5               U.S. Census Bureau (2010) American Community Survey http://factfinder2.census.gov

6               City and County of San Francisco, Port of San Francisco

7               U.S. Army Corps of Engineers

8               Golden Gate National Recreation Area

9               City and County of San Francisco, San Francisco Municipal Transportation Agency

10            City and County of San Francisco, Recreation and Park Department

11            City and County of San Francisco, Planning Department

12            2012 Smith Travel Research, Inc.

13            MTC-ABAG Library, www.mtc.ca.gov; includes within city as well as nearby locations

14            City and County of San Francisco, Taxicab Commission

15            City and County of San Francisco, San Francisco International Airport, www.flysfo.com

16            Bay Area Toll Authority, http://bata.mtc.ca.gov/bridges/sf-oak-bay.htm

17            Golden Gate Bridge, Highway & Transportation District, http://goldengate.org/organization/annual_reports.php

18            City and County of San Francisco, Department of Public Health, Environmental Health Section (MIS); number changes daily.

19            Theatre Bay Area

20            Grants for the Arts and San Francisco Travel Association

21            San Francisco Business Times, “200 Largest Public Companies in the Bay Area,” June 1, 2012.

22            City and County of San Francisco, Office of the Mayor

 

 

Rev. 12.3.2012