Royal Plaza on Scotts(RP) has been awarded with Gold and Bronze Adrian Awards for digital marketing excellence for its two winning entries in the 57th annual Adrian Awards. The competition organised by the Hospitality Sales & Marketing Association International (HSMAI), is the largest and most prestigious travel marketing competition globally.

This year's contest attracted more than 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry.  Mr Patrick Fiat, General Manager of Royal Plaza on Scotts, has received the awards at the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives in New York.

Royal Plaza on Scotts' entry in the Digital Marketing Campaign Category – Integrated Marketing Campaign for Consumer clinched the gold award whilst its entry in the Digital Marketing Single Entries Category – Social Media Social Networking bagged the bronze award. To grab the attention of potential guests and encourage them to make Royal Plaza on Scotts their choice, the Marketing team has come up with a “Mystery Deal” tool on the hotel's booking website to offer exclusive promotional rates and value-added inclusions that matter to guests, such as buffet breakfast. The team also posts daily updates on the hotel's Facebook page to enhance engagement with guests and provide individualised experiences for them. The engagement with guests on Facebook also allows the hotel to add a personal touch to their stays to surprise those celebrating special occasions during their stay. Through the positive feedback shared by regular guests on Facebook, other fans of the hotel's page have also become loyal guests of the hotel.

Mr Fiat shares, “At Royal Plaza on Scotts, we pride ourselves on providing our guests with individualised service. This can only be achieved through engagement. Through social platforms, we are able to connect with our guests at different touch points of their experiences with the hotel. In the digital marketing scene that is constantly evolving, we are proud to be able to maximise the strength of technology and implement integrated campaigns that build lasting relationships with our guests.”

About Royal Plaza on Scotts

Royal Plaza on Scotts, Singapore's first 100% smoke-free business hotel, is located in the heart of Singapore's bustling business area. A mere 20-minute drive from the world class Singapore Changi Airport, the award-winning hotel is only a 3-minute walk to Orchard Mass Rapid Transit, ION Orchard, and surrounded by more than 10,000 shops, restaurants and entertainment venues in the nearby Orchard Road. With 511 tastefully furnished rooms and suites, complemented with modern amenities like an internet lounge and a state-of-the-art gymnasium, Royal Plaza on Scotts offers complimentary high-speed internet access for multiple devices, mini bar and gourmet coffee from the in-room Nespresso machine. At the hotel's trendy international buffet restaurant, Carousel, a whole new culinary experience awaits the diners.

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimse revenue through programs such as HSMAI's MEET, Adrian Awards, and Revenue Optimisation Conference.