Royal Caribbean International will launch their first ever Australian TV campaign during prime-time this Sunday 16th November. The new locally produced 60 second, 30 second and 15 second commercials will bring to life the Royal Caribbean brand and show the Australian public the “Royal Caribbean difference”.

“We recently undertook extensive research to better understand what Australians think about cruising and about our brand, and we discovered that while past Royal Caribbean guests really know and love our brand, those who are new to cruising or new to our brand have a very low awareness about what sets us apart from the competition,” said Sean Treacy, commercial director, Royal Caribbean International.

“The new TV campaign distils the essence of the Royal Caribbean brand, showcasing the unique experiences that you will only get on a Royal Caribbean cruise – from surfing, ice skating and DreamWorks at sea, to the overall worldly and international style of holiday onboard.”

To view the new 60 second commercial, see the following link: http://www.youtube.com/watch?v=8TNg49Ayg8I&feature=youtu.be

Royal Caribbean International will have three world-class and feature packed ships sailing in Australia for the 2014/15 season, including Rhapsody of the Seas, Radiance of the Seas and Australia's largest and freshly revamped Voyager of the Seas who will arrive with Australia's very first FlowRider surf machine at sea, industry first virtual balcony staterooms with real-time sights and sounds of the sea, three new restaurants and more!

For more information about Royal Caribbean International or to make a booking, visit royalcaribbean.com.au, call 1800 754 500 or visit your local travel agent.  

TVC Credits

Creative Agency - Hulsbosch:

Hans Hulsbosch - Executive Creative Director

Linda Jukic - Creative Director

Julia Clyde – Account Director

Samantha Pang - Account Manager

Hyugo Hayashi - Account Manager

Chris Round – Copywriter & Art Director

Post Production - FSM Credits:

Producer - Sarah Cloutier

Offline editor - Patrick Townsend

Online editor - Howard Hill

Audio mix - Nigel Crowley

Grade - Billy Wychgel

Voice Over artist – Colin Friels

About Royal Caribbean International
Royal Caribbean International is an award-winning global cruise brand with a 45-year legacy of innovation and introducing industry “firsts” never before seen at sea.  The cruise line features an expansive and unmatched array of features and amenities only found on Royal Caribbean including, jaw-dropping, Broadway-style entertainment and industry-acclaimed programming that appeals to families and adventurous vacationers alike. Owned by Royal Caribbean Cruises Ltd. (NYSE/OSE: RCL), the cruise line sails 21 of the world's most innovative cruise ships to the most popular destinations in the Caribbean, Europe, Alaska, South America, the Far East, and Australia and New Zealand. World renowned for its friendly and engaging Gold Anchor Service, delivered by every staff and crew member, Royal Caribbean has been voted “Best Cruise Line Overall” for 11 consecutive years in the Travel Weekly Readers Choice Awards.

RCL Cruises Ltd Australiacommenced operation in December 2008 as the Australian arm of global cruise holiday company Royal Caribbean Cruises Ltd. The company offers three cruise brands in Australia and New Zealand: Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises. In the 2014/2015 cruise season, Royal Caribbean International will be the largest cruise operator in Sydney, with three ships sailing in the region: Voyager of the Seas, Radiance of the Seas and Rhapsody of the Seas. In the 2015/2016 local cruise season Royal Caribbean International will increase the local fleet to four ships: Legend of the Seas home porting in Brisbane; along with Explorer of the Seas, Voyager of the Seas and Radiance of the Seas home porting in Sydney.  Celebrity Solstice will also sail her fourth local season in 2015/16.

Royal Caribbean International Press centre: royalcaribbeanpresscenter.com

Royal Caribbean AU & NZ Instagram: instagram.com/royalcaribbean_aunz

Royal Caribbean AU & NZ Facebook: facebook.com/rciaustraliaandnz

Royal Caribbean AU & NZ YouTube: youtube.com/rciaustraliaandnz

Royal Caribbean Contacts for media:
Harriet Gilmore                                   
The D'Arcy Partnership                      
T: 02 9281 2230                      
E: harriet@darcypr.com