19 May 2006
Room Rates In Europe Are Up 5% In Q1 06 Compared To Q1 05

Active Hotels

Active Hotels, a leading online hotel reservations company (part of priceline.com), has carried out an extensive survey on room rates per country, in conjunction with its sister company Bookings. Based on hotel reservations processed through both sites (www.bookings.net and www.activehotels.com), this survey highlights key trends in room rates booked online in six major European countries (France, Germany, Italy, Netherlands, Spain and United Kingdom). Hotel room rates are on the rise in all six European countries. On average, room rates were up 5% to reach 96 euros (�66)* in 1st quarter 2006 compared to the same quarter last year. Germany and the Netherlands achieved the highest growth at nearly 9%, while France increased 8% and Spain and Italy 7%. UK room rates remained fairly constant with a growth rate of only 0.4%. The average room rates per country show significant disparity between European countries. Italy has the highest average room rate at 118 euros (�81), followed by the Netherlands at 100 euros (�69) and the UK at 98 euros (�68). Germany increased its average room night to 95 euros (�66) and Spain to 89 euros (�61). France lags behind at 77 euros (�53) due partly to its large budget hotel sector. Gillian Tans, Director of Supply at Bookings, says: � This survey confirms the fact that hoteliers across Europe are seeing a healthy recovery in their room rates. The Internet has become a powerful and profitable channel for hotels, especially with a supplier-friendly agency model such as ours where hotels remain fully in charge of their pricing strategy. � -End-

About Bookings and Active Hotels (Priceline Europe) Active Hotels (www.activehotels.com) and Bookings (www.bookings.net) are both subsidiaries of priceline.com inc. (Nasdaq: PCLN). Combined they form Priceline Europe with offices in Amsterdam, Barcelona, Berlin, Cambridge, Dublin, London, Loul� (PT), Paris, Pisa, Rome and Vienna. Together, both companies work with over 22,000 hotels in 40 European countries. In its 2006 Q1 financial results, Priceline.com reported strong results for Priceline Europe, which experienced high growth rates in traffic and gross bookings of around �225 million - an organic growth rate of over 100% compared to the same quarter in the previous year. Priceline Europe operates the following websites: www.bookings.net, www.activehotels.com and www.priceline.co.uk which are available in up to 12 languages and include approximately 1 million reviews of European hotels. Media relations Mandy Zakhour, Priceline Europe Mandy@activehotels.com, Tel: +44 (0) 20 8612 8382