Accor, the largest operator of hotels in Asia Pacific announces the appointment of Robert Murray to the newly created role of Chief Operating Officer for Accor in South East and North East Asia. Formerly Senior Vice President for Accor Greater China, Robert joined Accor in 1993 and has since held various positions in Australia, New Zealand and has led Accor's business in China since 2005. 

With Robert's new appointment, he will lead Accor's business in South East and North East Asia, which consists of 141 hotels and 32,000 rooms and is poised to expand by another 82 hotels over the next 4 years. This region includes Cambodia, Indonesia, Japan, Laos, Malaysia, Philippines, Singapore, South Korea, Thailand and Vietnam.

Sam Shih has been appointed as Chairman and Chief Operating Officer for Accor Greater China. He will be responsible for Accor's development and operations in Greater China (including Hong Kong, Macau and Taipei) where the group currently operates 110 hotels and has plans to quadruple its network by 2015. Sam started his career with PepsiCo Inc. and held various senior positions, before joining Red Bull as Managing Director for Asia Pacific.

Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and more than 500,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis styles, Etap Hotel/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.

Press Contacts

Regional Media Contact  

Evan Lewis          

VP Communications - Asia Pacific

T: +65 64 08 8888              

E: Evan.LEWIS@accor.com