The case for luggage-free travel grows today with the launch of an innovative and affordable service, flymycase.com - the low-cost alternative to the hugely successful First Luggage and most useful travel invention since suitcases on wheels. Leave bags to the experts and send them ahead, not rotating on a carousel or lost between home and holiday destination: this service is for everyone tired of lugging their luggage and the prospect of losing it.

The thought of hauling a family-load of luggage around an airport is almost enough to put anybody off going away at all. Combined with increasing excess baggage charges (Ryanair now charges �34 each way just for the privilege of heaving golf clubs to the airport and back yourself), the UK is quickly catching up with the US to the idea of sending luggage ahead. The problem for many has been cost, meaning similar services are perceived as more of a luxury than essential. But flymycase.com has been carefully priced as a budget alternative with costs from just �59 to Europe*, a small amount to pay for an A-list lifestyle.

Whether it�s suitcases, skis, dive bags, golf clubs or prams, flymycase.com picks up luggage from your home or office before departure and ensures it�s waiting at the hotel or villa � allowing users to saunter through the airport with hands in pockets, safe in the knowledge that their bag will not be joining the 20 million lost by holidaymakers and business travellers annually. Travel stress is reduced and holiday time maximised as check-in is cut by up to 40 minutes each way, plus extra time saved waiting at the carousel. Bookings are made online at www.flymycase.com, when customers are provided with a unique tracking number, enabling them to follow the progress of their luggage in real time on the website. This is made possible because, unlike airlines, flymycase.com scans items a minimum of six times during transit.

Flymycase.com follows in the success of parent company, First Luggage, which launched last July in Europe but quickly expanded to serve North America, the Caribbean, Hong Kong and Dubai, changing the way that thousands travel. This luxury end service has secured partners with Virgin Atlantic, Sandy Lane Hotel, Abercrombie & Kent, Crystal Cruises and Joan Collins as an official ambassador. First Luggage prices are per item, not weight, and travellers are updated on their luggage�s progress via text message.

The low cost alternative, flymycase.com, charges an extra �5 per kg if a suitcase exceeds 15kg and travellers will not be updated via text message but may monitor full progress on the internet. There is also reduction in cost depending on the number of cases booked in � from 5% discount if two cases are booked, progressively increasing to 20% discount for five cases or more. For full rates and information please visit the website: www.flymycase.com.

- Ends -

* Price is for a standard case one way to the following destinations:

Austria Belgium France Italy Luxembourg Germany Channel Islands Ireland Isle of Man Madeira Monte Carlo Netherlands Portugal Spain UK

Flymycase.com also operates in the following territories:

USA Caribbean Hong Kong Dubai

Media Enquiries, images and interviews:

Caroline Parrish The Communication Group plc Tel: 020 7630 1411 / 07841 659840 Email: CParrish@TheCommunicationGroup.co.uk