News release

09 August, 2021

Revenge travel is out - reconnection and revitalization travel are in

G Adventures offers up to 10 per cent off a range of trips to 'retravel' this winter

Although the term 'revenge travel' - the urge to travel to make up for lost time in lockdown - gained popularity over the course of the pandemic, a recent survey suggests Canadian travellers are now prioritizing 'reconnection travel' - reconnecting with the planet and its people - when they take their next adventure travel tour. 

And with an overwhelming 94 per cent of travellers saying travel is important to their wellbeing and mental health, Canadians are also looking to take their next holiday in a way that not only helps them reconnect, but optimizes travel as a means of revitalization, too. 

When it comes to reconnecting with people, 55 per cent of respondents want to take time out from their devices and social media, and a further 23 per cent say socializing and meeting new people is their top wellbeing priority when booking their next holiday. 

In the most recent G Adventures' survey* of more than 1,500 Canadian travellers, reconnection travel was the top reason for travelling at 41 per cent, with revitalization travel - a desire for their next holiday to be about personal wellbeing - next at 18 per cent, and revenge travel - booking a trip to make up for lost time in lockdown - coming in third at just nine per cent. 

Additionally, 66 per cent of travellers polled said their physical and mental wellbeing is a top consideration when booking a holiday, with 50 per cent citing that they need a holiday to help alleviate pandemic-related stress or burnout from work. 

Apparently, balance is essential, with 71 per cent of Canadians wanting to be physically active on their next holiday, and 40 per cent also prioritizing rest and relaxation.  

Bruce Poon Tip, founder, G Adventures, says the company's most recent research proves travellers are being more purposeful than ever when making their holiday decisions. 

“What this new survey demonstrates is that travellers are being much more intentional with how they select their holidays - it's clear people want to reconnect with each other, and with the planet, when they travel again, and to ensure personal wellness is a focus as they do so. 

“The term 'revenge travel' conjures up a negative sentiment which is maybe why it didn't land as it was intended to. I don't disagree with the concept of people fighting to reclaim something they have lost, I just think there is so much opportunity for tourism to be a positive force for change in the world, and it seems travellers agree,” says Poon Tip. 

Trips available for travellers to reconnect and revitalize this coming winter, with 10 per cent off when booked before August 31, 2021 (for travel between November 01, 2021 and 31 March, 2022) include: 

• Costa Rica Quest - This action-packed tour of Costa Rica's highlights is perfect for the adventurer with limited time who wants to explore the region's diversity. Get adrenaline pumping, follow a trail to the base of a waterfall, melt away in thermal springs, or relax on a beach. Was priced from $1,399pp**, now priced from $1,259pp for a nine-day trip from San José return. 
• Best of Southern Spain - This tour covers the major highlights of Andalucia (southern Spain): the ornate palace of Alhambra in Granada, Córdoba (an architectural mainstay of Islamic culture), and the Andalucian capital of Seville, home of flamenco dancing. Was priced from $1,999pp, now priced from $1,799pp for an eight-day trip from Madrid to Barcelona. 
• Classic Peru - This compact tour of the archaeological highlights and cultural treasures of the Andean highlands has it all. Cruise Lake Titicaca and immerse in rural life with a homestay in a small village. Wander the cobblestoned streets of Cusco before breaking a sweat hiking mountain passes along the Inca Trail on the way to Machu Picchu. Was priced from $2,699pp, now priced from $2,429pp for a 12-day trip from Lima to Cusco. 

For more information on G Adventures, please visit www.gadventures.com. 

ends

Notes to editors:

* Results are based on 1,501 responses from Canadians who are part of G Adventures' global consumer panel, of which two thirds are former travellers. The survey was in-field from July 09 - 16, 2021. 

**Prices do not include international flights. For inclusions, please see links above. 

Images can be found at this link:  https://brand.gadventures.com/c/86/VKckK52d 

About G Adventures 

Founded in 1990 by social entrepreneur Bruce Poon Tip, G Adventures is a small group adventure travel operator offering more than 1,000 tours in 100 countries, on all seven continents. G Adventures' award-winning trips support local communities, giving travellers meaningful experiences with people, cultures, landscapes and wildlife, while offering them the  freedom and flexibility to explore on their own. G Adventures' responsible approach to travel is demonstrated through its 'G for Good' social impact initiatives, which include travel guidelines for children, wildlife and Indigenous people, community-based social enterprise projects travellers can experience on a trip, and its industry-leading 'Ripple Score' assessment which measures how many traveller dollars stay in the local economy. G Adventures offers life-changing tours for individuals of all ages, interests and budgets. Because our world deserves more you. For more information please visit www.gadventures.com 

For more information, images, interviews or to unsubscribe, please contact:

Casey Mead, Global Communications Lead, G Adventures, caseym@gadventures.com