Reuter Communications, an award winning integrated communications agency, and VIM & VIGOUR PR, the Singapore based lifestyle and travel communications agency, have formed a strategic alliance, enhancing the agencies integrated communications capabilities across Asia for luxury travel and hospitality clients.

The new partnership extends Reuter Communications' growing regional footprint to South East Asia while enhancing both firms' capabilities to provide luxury hospitality and travel brands an integrated offering that now spans digital marketing, public relations, influencer engagement, corporate communications and travel trade relations.

Existing and future clients can leverage a team of 50 professionals across offices in Shanghai, Hong Kong and Singapore.

“Travel and hospitality are key growth areas in the luxury industry and a strategic focus for our business. In order to meet the needs of our clients, we have been looking for the right partner in the region to extend our strategic capabilities in this area. Through our alliance with Vim & Vigour we are able to provide clients with support across Asia with offices in Shanghai, Singapore and Hong Kong. We share common values and we firmly believe that passion and creativity are key to driving awareness, engagement and business for our clients.” Said Chloé Reuter, CEO of Reuter Communications.

“More and more companies are choosing personalised communications partners who have expertise in their industry as well as thorough understanding and reach in their market to target HNWI's. To be able to provide this network between us in Asia was a natural next step in our on-going relationship with Reuter Communications. We share very similar company values and work ethos with Chloe and her team and we're excited about how we will further integrate our work to offer leading brands a smart and expanded reach.” Said Lynda Williams, Founder & Managing Director of VIM & VIGOUR PR.

Under the terms of the alliance, each agency will remain independent.

Last year, Reuter Communications signed a strategic alliance with digital and data-marketing agency Innomative and opened its second office, in Hong Kong.

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About Reuter Communications:

Reuter Communications is an Asia-focused, integrated and independent communications agency representing some of the world's most celebrated luxury and lifestyle brands. With offices in Shanghai and Hong Kong and a full time team of over 35 employees, the agency works throughout Asia to connect clients with the most discerning consumers. Clients include Aman, Sotheby's, Harrods, Swarovski, Hasselblad, 10 Corso Como, Ritz Carlton. Reuter Communications was awarded Silver Award in 2016 for Best Independent Agency of the Year (Greater China - Campaign). www.reutercomms.com

About VIM & VIGOUR PR

V&VPR was founded in 2013 by Lynda Williams, a creative and passionate PR and marketing professional with over 12 years of international experience. Lynda has worked in-house for some of the world's most prestigious travel and lifestyle brands including Maybourne Hotel Group, Aman and COMO Hotels and Resorts. Today, V&VPR spans across Southeast Asia and Hong Kong with a strong team of creative, experienced PR professionals representing leading travel, hospitality and wellness brands such as Mr & Mrs Smith Hotels, Artyzen Hospitality and InterContinental.