UKHolidaySwapShop.co.uk is an new website which enables people to swap homes for holidays, business trips or short breaks. One hundred thousand families in the UK are expected to holiday this way by the end of the decade.

Visitors to the website can browse homes available for swapping all across the UK for free � and full registration to the site costs just �14.95.

�Results PR is delighted to be working with this innovative business, which gives holidaymakers the chance to have great British getaways for free,� says Simon Green, group account director for Results PR.

�Actually, swapping your home is the oldest form of holiday so it�s a return to traditional values.�

Founded by Dave and Jackie Wiltshire, UKHolidaySwapShop.co.uk is the perfect way to have a family holiday � even during a recession.

�We want to help the growing community of house swappers,� says Jackie Wiltshire. �The website is a meeting place for like-minded people and promotes traditional values of sharing and trust. We think that�s exactly what British people are looking for right now.�

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Notes to editors

UKHolidaySwapShop.co.uk is a new website which allows people within the UK to swap homes, for business or pleasure.

The swap itself is completely free � the only cost is a one-off full membership fee. Membership is usually �29.95 but for a limited period it is �14.95.

Jackie and Dave Wiltshire set up the concept with friends in September 2008, and the site went live as a business in January 2009.

For more information, contact Alex Valk at Results PR on 0207 953 4529 or email alex.valk@resultspr.co.uk