Former contestant of The Voice, home-grown talent Emma Birdsall performed at exclusive relaunch event

Last night, TFE Hotels exclusively relaunched its iconic beachside WA property Rendezvous Hotel Perth Scarborough with Emma Birdsall, formerly a contestant on The Voice, performing to over 200 guests.

The group's multi-million dollar refurbishment, in the nation's hot spot for hotel investment and development, will be a welcome upgrade to more than 20,000 guests who walk through the doors of the popular coastal hotel each year.

The relaunch of the landmark hotel, following the redevelopment of the Esplanade street frontage, was officiated with a ribbon cutting ceremony by the Premier of Western Australia Hon. Colin Barnett together with Lucas Chow, CEO of Far East Orchard, Allan Vidor Group Managing Director of Toga Group, Arthur Kiong, CEO of Far East Hospitality and Rachel Argaman, CEO of TFE Hotels. To celebrate the occasion, key guests were treated to a cocktail event showcasing WA's finest produce.

A highlight for chocolate lovers was the revelation of a 1.5 metre high chocolate sculpture made by Sisko Chocolate Founder and Director, Christina Tantsis and celebrity chef Ian Burch, pastry-mastermind behind Melbourne's 'Burch & Purchese'. The innovative coastal inspired sculpture, representing the sea, was made using French and Spanish couverture chocolate in both moulds and freehand designs.

Setting Rendezvous Perth Scarborough apart is its unique oceanfront event spaces. On the 24th floor the Observation Deck and adjoining suites have unrivalled views overlooking 32km of Perth's coastline, providing the perfect rooftop location for exclusive events. The Mentelle Room with floor to ceiling windows and adjoining deck boasts views across the Indian Ocean, providing a spectacular backdrop for events of up to 300 people. 

Overlooking Scarborough Beach and just 20 minutes from Perth CBD, Rachel Argaman CEO of TFE Hotels said: “We're delighted to have been able to showcase our newly renovated hotel alongside WA's food and wine, recognised as some of the best in the world.

The relaunch of the hotel alongside the redevelopment of the Esplanade's frontage will help to re-establish Scarborough as a vibrant destination for visitors and locals alike.”

The hotel has a rich history of fame and glamour, and has played host to numerous celebrities including Michael Jackson, Bono, Kylie Minogue, Tina Turner, Robbie Williams and Pearl Jam. Michael Jackson played the hotel's baby grand piano which was used in the performance from Emma Birdsall who was dressed by WA designer Aelkemi for the affair.

Taking design inspiration from WA's coastal lifestyle, architects Tema International created the new look and feel of all 336 spacious rooms and suites, to reflect the stylish elements of the iconic coastline.

A key highlight of the refurbishment is the addition of a new club lounge on the 25th floor. Exclusively available for guests staying in the premium club rooms and suites, offering spectacular views across Perth's coastline.

New dining venues include Straits Cafe, serving modern Australian cuisine with brilliant ocean views, and the Lobby Bar, a contemporary lounge style venue with tapas and a comprehensive wine and cocktail menu.

To celebrate the grand relaunch a 'Great Weekends' opening offer is now available from $159 per room per night* for bookings until 30 September 2014 at www.tfehotels.com

Notes to editors:

• High res images available on request
• Opening Scarborough weekends offer

Experience the newly refurbished Rendezvous Hotel Perth Scarborough with a weekend escape from just $159* per room per night! The deal includes breakfast for two and a complimentary upgrade to a Deluxe Room with stunning ocean views.

*Subject to availability, valid for stays from Friday to Sunday until 30 September 2014.

About TFE Hotels

A joint venture between Toga Group and Far East Hospitality, TFE Hotels (Toga Far East Hotels) is a leading hotel operator across Australia, New Zealand and Europe.

Combining the strength of two international hospitality businesses, TFE Hotels will continue to pursue growth opportunities, with the potential for greater operational efficiencies worldwide.

A leading accommodation provider, TFE Hotels has a portfolio of over 67 properties across Australia, New Zealand and Europe.  TFE Hotels' brands include: Adina Apartment Hotels, Medina Serviced Apartments, Rendezvous Hotels, Vibe Hotel, Travelodge Hotels and Hotel Kurrajong Canberra.

These brands represent over 9,000 apartments and hotel rooms which vary in price, location and design to meet a range of different accommodation needs. For more information, visit: www.tfehotels.com   

• Adina Apartment Hotels in 27 locations (Australia and Europe). Other locations coming soon include Adina Apartment Hotel Mascot (2015), Adina Apartment Hotel Royal Randwick Racecourse (2016) and Adina Apartment Hotel Frankfurt Messe (2016).
• Medina Serviced Apartments in four locations (Australia).
• Vibe Hotels in seven locations (Australia), soon to be eight with the addition of Vibe Hotel & Conference Centre Marysville (2014).
• Travelodge Hotels in 18 locations (Australia and New Zealand). Soon to be 19 with the opening of Travelodge Mascot (2015).
• Rendezvous Hotels in 11 locations (Australia & New Zealand). TFE currently manages six Rendezvous Hotels across Australia and provides consultancy services for five hotels in Australia and New Zealand.
• Hotel Kurrajong Canberra (Australia) Refurbishment to be completed in 2014.

About Far East Hospitality

Far East Hospitality Holdings Pte Ltd (Far East Hospitality), a premier hospitality assets owner and operator, is a 70-30 joint venture formed in 2013 between Far East Orchard Limited (a listed company under Far East Organization) and The Straits Trading Company Limited. In the same year of its formation, Far East Hospitality through its wholly-owned subsidiary Far East Hospitality Investments (Australia) Pte Ltd completed a 50-50 joint venture with Australia's Toga Group.

With the joint ventures, Far East Hospitality has established itself as a regional hospitality owner and operator with a sizeable overseas network. It now has a combined portfolio of more than 13,000 rooms under management across more than 80 hotels and serviced residences in eight countries – Australia, China, Denmark, Germany, Hungary, Malaysia, New Zealand and Singapore. Far East Hospitality's stable of nine unique and complementary brands – “Quincy”, “Oasia”, “Village”, “Rendezvous”, “Adina”, “Medina”, “Vibe”, “Travelodge” and “Marque” – present excellent opportunities for cross-selling initiatives across the different brands and geographic markets, offering guests with a greater diversity of choices and locations.   

For more information, visit www.stayfareast.com.