Released - 8 June 2012

 

Rendezvous Hospitality Group (RHG) has launched a new marketing campaign and website as part of the next stage of its rebranding initiative, which was announced late last year.

 

 

 

The rebranding initiative unites Rendezvous Hotels and The Marque Hotels into one Rendezvous brand. During 2012 the portfolio of hotels are being rebranded as Rendezvous Grand Hotels, Rendezvous Hotels and Rendezvous Studio Hotels.

 

 

 

The first new marketing campaign to be launched by RHG in a number of years, debuts this month and utilises print and online media to target trade and business and leisure travellers. The campaign focuses on the blend of business and leisure travel with the messages "Stay On Top Of Your Game" and "Take The Chore Out Of Business Travel".

 

 

 

The campaign supports the refreshed brand proposition - Rendezvous hotels offer discerning travellers for business and leisure, superior value accommodation with a unique hospitality experience.

 

 

 

Consistent new visual brand identities are also being introduced across the portfolio of hotels with refinements to brand logos, guest touch points and marketing material.

 

 

 

RHG has also introduced a new-look website www.rendezvoushotels.com with a user-friendly interface to clearly introduce the new brands.

 

 

 

Eric Teng, CEO said: "These activities further cement our commitment to becoming a hotel group of choice for discerning travellers for business and leisure. We are dedicated to strengthening our name and position in the marketplace."

 

 

 

To celebrate the official launch of the website all bookings made via the site from 4th June to 4th August 2012 with stays until 31st August 2012 are entitled to receive a number of bonus offers to their booking including a complimentary room upgrade, a welcome drink upon arrival and a late check-out. In addition all completed stays can enter a draw to win one of 125 $100 GiftMore cards for use at any Rendezvous hotel*.

 

 

 

With a collection of contemporary and heritage style hotels, from mid to upscale properties RHG is focused on growing in key destinations throughout the Asia Pacific region.

 

 

 

*Terms and conditions apply and more information can be found at www.rendezvoushotels.com/onerendezvous

 

 

 

About Rendezvous Hospitality Group

 

The Rendezvous Hospitality Group (RHG) operates 13 hotels across the Rendezvous Hotels and The Marque Hotels brands in the Asia Pacific region. During 2012 Rendezvous and The Marque hotels will be rebranded as Rendezvous Grand Hotels, Rendezvous Hotels and Rendezvous Studio Hotels. RHG employs more than 1,400 people and manages some 2,800 hotel rooms. RHG is the hospitality arm of The Straits Trading Company Limited, one of the Singapore's   oldest publicly-listed companies, with business interests and investments spanning the Asia Pacific region. 

 

 

 

http://www.rendezvoushotels.com

 

                                

 

• Rendezvous Hotel Adelaide (Becoming Rendezvous Grand Hotel Adelaide)
• Rendezvous Hotel Brisbane (Becoming Rendezvous Hotel Brisbane Anzac Square)
• Rendezvous Hotel Melbourne (Becoming Rendezvous Grand Hotel Melbourne)
• Rendezvous Stafford Hotel Sydney (Becoming Rendezvous Hotel Sydney The Rocks)
• Rendezvous Hotel Perth (Becoming Rendezvous Grand Hotel Perth Scarborough)
• Rendezvous Reef Resort Port Douglas
• Rendezvous Grand Hotel Auckland (Formerly Rendezvous Hotel Auckland)
• Rendezvous Hotel Christchurch (Formerly The Marque Christchurch)
• Rendezvous Grand Hotel Singapore (Formerly Rendezvous Hotel Singapore)
• Rendezvous Merry Hotel Shanghai (Becoming Rendezvous Hotel Shanghai Merry)
• The Marque Brisbane (Becoming Rendezvous Studio Hotel Brisbane On George)
• The Marque Sydney (Becoming Rendezvous Studio Hotel Sydney Central)
• The Marque Perth (Becoming Rendezvous Studio Hotel Perth Central)

 

Media Information

 

Prue MacSween
Verve Communications Australia
+61 417 635 045