Luxury hotel group Regent Hotels & Resorts is pleased to announce the launch of a smartphone version of its global website. 

The new mobile site, designed and developed by London-based brand and digital agency, Nucleus, expands Regent's online mobile presence after being named the "fifth most searched luxury exclusive resort worldwide" by the World Luxury Index™.

The innovative website, www.regenthotels.com, successfully launched in late 2011, now adapts to tablets and a variety of smartphones, including iPhones and Android devices, providing an optimized user experience for busy luxury travelers who increasingly browse and book online from their mobile devices.  "The launch of this mobile website further demonstrates Regent's commitment to being an iconic brand that stands the test of time," said Steven Pan, Chairman, Regent Hotels & Resorts. "The mobile website addresses the advances of modern technology while enabling our guests to experience our timeless design and service concepts on state-of-the-art technology."

The number one reason people search hotel websites on their mobile devices is to find contact information or make a booking. Therefore, these options are made primarily available on the Regent's mobile site landing page as well as on all subsequent pages so users can complete their tasks with the fewest taps possible. Some less-commonly browsed sections on the full website are omitted on the mobile site to maintain simplicity, but the option to see the full site is always present and easily accessible. The mobile site is available in a variety of languages, which can be selected from the main landing page. Mobile device users can also follow Regent on their preferred social media such as Facebook, Twitter, Pinterest and Weibo. 

"Regent recognized early the importance of offering mobile users an optimized experience," said Peter Matthews, Nucleus CEO. "We started with a tablet-friendly website and have now optimized it for smartphones - a decision that will pay dividends in the Mobile era that is already upon us."

Regent's mobile website opens up another avenue of information gathering for guests of the luxury hotel brand.  The World Luxury Index, an international ranking and analysis of the most searched for brands and services within the luxury industry, named Regent as the "fifth most searched luxury exclusive resort worldwide." The search results were compiled by some of the world's leading search engines including Google, Bing, Baidu and Yandex. Regent was ranked among some of the world's leading hoteliers like Four Seasons, Shangri-La and Mandarin Oriental.

Guests who access the mobile web site and search for Regent Hotels & Resorts will be pleased to see the opening of Regent's new resort, Regent Bali. Opened this June, the luxury resort hotel is located on Bali's spectacular eastern coastline and is the only all-suites beachfront resort in Sanur. To book a bespoke Regent experience at any of the Regent Hotels & Resorts, click here.

About Regent

Regent is a global luxury hospitality brand encompassing hotels, resorts, residences and cruises. In 2010, the Regent brand returned to its Asian roots with its acquisition by Taipei-based FIH Regent Group. Regent Hotels & Resorts currently operates hotels in Bali, Beijing, Berlin, Phuket, Singapore, Taipei, and Turks and Caicos, with hotels and resorts under development in Doha, Kuala Lumpur, and Montenegro. Florida-based Regent Seven Seas Cruises operates an award-winning fleet of medium-sized luxury cruise ships that visit over 300 ports worldwide. In 2011, all hotels in the Regent-managed portfolio were listed as the best luxury hotels in the world by Condé Nast Traveler's Readers Choice Awards, becoming the first and only international luxury hotel group to ever achieve this recognition.                                      
                                                                

For more information, please visit www.regenthotels.com .

About Nucleus

Nucleus is an independent London-based brand consultancy that combines design, digital and intellectual property expertise to help its clients achieve their brand objectives, through:

Brand Promise - defining and articulating brand purpose
Brand Experience - creating compelling brand experiences in a mobile digital world
Brand Asset Management - registering and protecting Brand IP

Current Nucleus clients include: Regent Hotels, Amanresorts, CV Travel, P&O
Cruises, Rothschild, sQuid, Toyota and Williams Lea.

www.nucleus.co.uk

CatchOn (Hong Kong)

Connie Fan

Tel: +852 2807 0037

Email: connie.fan@catchonco.com