Spectacular sunsets over the Adriatic coast from Valamar Lacroma Dubrovnik 08 Mar 2018
Reflection PR appointed by Valamar Hotels and Resorts, Croatia, to lead UK campaign

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Valamar Hotels and Resorts

Reflection PR is delighted to be representing Croatia’s leading tourism group, Valamar Hotels and Resorts, after winning a competitive tender process.

With 45 properties along the beautiful Adriatic coast, the hotel group has a major presence in the two main tourist regions of Dubrovnik and Istria, with 30 hotels and resorts and 15 campsites.

Valamar Hotels & Resorts award-winning hotels combine international service standards and a Mediterranean dining experience, providing guests with a contemporary yet authentic Croatian experience.

Reflection PR is managing a media relations campaign to engage with national consumer, travel and MICE media as well as influencers, setting up press trips and creating content for the group’s three hotels in the enchanting city of Dubrovnik:

  • Valamar Dubrovnik President Hotel 5* – A unique beachfront location on the tip of the green Babin Kuk peninsula, only 6 kilometres from the Old Town of Dubrovnik. This hotel offers a wide array of first-class amenities and gourmet dining
  • Valamar Lacroma Dubrovnik Hotel 4* + – "Croatia's Leading Business Hotel" is located on the tranquil Babin Kuk peninsula, surrounded by pine tree forests and soothing white pebble beaches. This hotel, renowned for its state of the art facilities has won the prestigious World Travel Award four times in the last five years.
  • Valamar Argosy Hotel 4* - Currently being renovated for the 2018 season, the Argosy Hotel will boast a brand-new infinity pool with fantastic views, refurbished bedrooms, restaurant, lobby, library/ lounge and many great new features.

Reflection PR’s managing director, Suzy Pettican says: “We are very excited to be working with Valamar Hotels & Resorts. It’s easy to see why Dubrovnik saw a 28% year-on-year increase in UK visitors for 2017 – its culturally rich city, surrounded by beautiful countryside, and the great location of Valamar’s properties offers an ideal base for short breaks and longer stays.

The hotels offer guests the perfect environment to unwind and enjoy mesmerising views of the coastline including spectacular sunsets, while the crystal clear sea, and a number of pools mean that there is plenty of opportunity for a relaxing dip after exploring Dubrovnik’s picturesque old town. Valamar Hotels & Resorts has an excellent reputation and we are delighted to be working with them to increase awareness of their brand amongst UK travellers.”

Press Trip opportunities in May and June 2018

Reflection PR has press trip opportunities to discover Valamar Lacroma Dubrovnik Hotel 4*+ and Valamar Argosy Hotel 4*+ in May and June. Each trip boasts an impressive itinerary, showcasing both the hotels facilities and a chance to explore more of the local offerings around the enchanting city of Dubrovnik.

For more information and media enquiries, please contact Suzy Pettican, Managing Director

Suzy@reflectionpr.co.uk - 01603 219191

www.ReflectionPR.co.uk

About Valamar Hotels & Resorts

To find out more about each hotel, please visit:

Valamar Lacroma Dubrovnik Hotel 4* +

Valamar Argosy Hotel 4* +

Valamar Dubrovnik President Hotel 5*