Red Sea Holidays is going further than ever this year with the launch of Tunisia, its first new destination, new resorts and hotels in Egypt and a move into the Irish market. The award-winning tour operator has also repositioned itself with a new strapline (“We go further”) and a new look brochure design.

Following extensive market research the Egypt specialist operator has broadened its North Africa offering to include holidays to Tunisia's mainland resorts and the island of Djerba, with plans to add more destinations later in the year.

Red Sea Holidays will also be going further with their current Egypt programme, adding Egypt's hottest new resort Marsa Alam and a significantly expanded El Gouna programme, in addition to existing popular destinations such as Sharm el Sheikh, Hurghada, Makadi Bay and Luxor.

“Last year ended on a real high and 2015 is shaping up to be even better. We're launching our first programme in Ireland, with direct flights from Dublin to Sharm el Sheikh and have expanded our North Africa offering to include Tunisia - with more destinations to follow later in the year,” said Jason Hilton, Deputy Managing Director.

The company continues to focus on offering high quality holidays at a value price point. Current season offers include guaranteed discounts on summer and winter sun holidays and a low deposit of just £75. Family savings include a reduction of their fixed-rate child prices from £439 to £369 for summer, and infants now travel free.

The new “We go further” brand positioning reflects the new range of destinations but also their multi-award-winning service and high customer satisfaction. The new look has been rolled-out in a new brochure design and a national marketing campaign including TV, radio and press, and hundreds of agents will experience Red Sea Holidays for themselves with educational resort visits throughout the year.

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For further information contact WixHill, T: +44 1483 203992

Dani West, E: dani@wixhill.co.uk M: +44 7852 109802

Notes for Editors

- Flights from Dublin to Sharm el Sheikh will commence in Summer 2015

- Group press trips will be taken throughout the year to Sharm el Sheikh, Hurghada and Tunisia - for more information, or to enquire about individual trips please contact dani@wixhill.co.uk 

About Red Sea Holidays

The UK's largest Egypt specialist tour operator; Red Sea Holidays (www.redseaholidays.co.uk) is dedicated to offering clients great value, quality holidays to Egypt. Red Sea Holidays was established in 2008 as part of the family-owned Red Sea Hotels group and remains their exclusive distributor in the UK and Ireland.

The 2014 portfolio includes holidays to Sharm el Sheikh, Hurghada, El Gouna, Makadi Bay, Dahab, Luxor, Sahl Hasheesh, Marsa Alam and Soma Bay in Egypt – plus new destination, Tunisia. Red Sea Holidays also offers a selection of Nile cruises, Cruise & Stay packages and Multi-Centre holidays departing from 14 regional UK Airports: London Gatwick, Heathrow, Luton, Stansted, Cardiff, Exeter, Bristol, Manchester, East Midlands, Birmingham, Edinburgh, Glasgow, Newcastle and Belfast.

Winners of the Best Medium Holiday Company to North Africa in 2013 & 2014; Best Tour Operator to North Africa in both 2012 and 2011 and Best Small Tour Operator of the Year in 2011. Red Sea Holidays offers a wide range of four-and five-star all-inclusive and B&B holiday options for families and couples alike. The Egypt specialists include more in the price, such as: 20kg luggage, late checkouts, fixed children's prices, professionally guided cruise and tour itineraries and free resort transfers as standard.

Red Sea Holidays Grand Hotel in Sharm El Sheikh, one of the 14, 4 and 5 star hotels owned and run on the Red sea by the Red Sea Hotels group, a privately owned Egyptian company with tour operator interests in the UK, Ireland, Germany, Austria, Switzerland, Slovakia & Hungary.