Over the last twelve months, Preferred Hotel Group��s global guest benefit programme I Prefer has quadrupled its membership to over 470,000 worldwide � and is on target to reach 750,000 by June 2010.
To commemorate its third anniversary and achievements, I Prefer has launched a �Stay Two Nights, Get Third Night Free� promotion at more than 150 luxury resorts and intimate boutique hotels worldwide.
Members, who already receive exclusive deals and unique rewards through I Prefer such as room upgrades*, complimentary Internet access and priority early check-in/late check-out with every stay at participating hotels, can take advantage of the third night free offer until 31st March 2010.
John Ueberroth, Preferred Hotel Group�s Chairman of the Board and CEO commented: �When we launched I Prefer our goal was to build a programme based on rewarding our loyal customers � as well as providing a powerful marketing tool for our member properties. The strength and outstanding growth of numbers demonstrates the effectiveness of the programme and our growing global presence.�
Additional �Online Booking Rewards� enhance the anniversary celebrations even further and are extended to guests who book their stays online at www.IPrefer.com. Examples include a round at the 18-hole championship golf course at Porto Elounda De Resort Luxe in Crete, tickets to The Malta Experience Show at the Grand Hotel Excelsior and 25% beauty centre discounts and complimentary welcome drinks at the Grand Hotel Huis ter Duin in Amsterdam.
Guests join I Prefer by enrolling at individual hotels or by visiting www.IPrefer.com.
* when available at check-in
About Preferred Hotel Group� Celebrating 40 years of excellence, Preferred Hotel Group is proud to be a global leader in the hospitality industry, delivering high-performance sales, marketing and technology solutions to more than 700 independent hotels and resorts in over 75 countries. Its family of brands represents a collection of the finest hotels in the world and include: Preferred Hotels� & Resorts (www.PreferredHotels.com), Preferred Boutique� (www.PreferredBoutique.com), Summit Hotels & Resorts� (www.SummitHotels.com), Sterling Hotels� (www.SterlingHotels.com) and Historic Hotels of America� (www.HistoricHotels.org). For more information please visit www.PreferredHotelGroup.com. In Autumn 2007, the company entered the luxury real estate market with the launch of Preferred Residences� � a membership and exchange program for luxury shared ownership resorts that provide an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of Excellence� on which the company has built its 40-year heritage in the hospitality industry. For more information please visit www.PreferredResidences.com.
MEDIA CONTACT: Nicola Parker / David Child EMEA Lucre Communications Tel: +44 (0)20 8332 9690 / Fax: +44 (0)20 8948 7601 preferredhotels@lucrecommunications.com
MEDIA CONTACT: Laura Mooney N. AMERICA Middleton & Gendron, Inc. Tel: +1 (212) 980-9232 lmooney@mg-pr.com