22 May 2015
Asia Pacific's favourite travel, dining and lifestyle programme just got even better. Accor Advantage Plus, Asia Pacific's favourite paid loyalty programme with over 350,000 members across 17 countries, has a new name and a new, more generous spirit. Relaunching as Accor Plus, the programme - with a rich history over 21 years - now enables its members to experience more at over 600 Accor properties across Asia Pacific.
More Destinations, More Styles, More Sensations, More Nights, More Experiences. Members have access to exclusive benefits including significant savings on accommodation, dining at over 800 restaurants, and a range of VIP member events and partner offers.
“The rebrand of Accor Plus is not just about a name change,” said Louise Daley, CEO of Accor Plus. “It is about giving travellers exclusive access to the best things about travel and dining, plus more. Accor Plus enables members to do more for less, with a focus on exclusive money-can't-buy experiences and special treatment that means they will always travel like a VIP while enjoying significant savings.”
The brand's relaunch with a contemporary look and feel, is showcased through a dynamic new website, which enhances the member journey and provides greater inspiration for every trip. The Accor Plus team is also committed to creating bespoke events for members including everything from masterclasses with celebrity chefs or winemakers to diving with dolphins or the chance to meet the cast of theatre shows. In addition, members can accrue reward points more quickly through an upgraded status in Le Club Accorhotels, which means they can enjoy free stays and savings faster than non-members.
“We have listened to our members and understand they expect more from the programme than ever before,” said Louise Daley. “It is no longer about simply providing a discount for our members but providing them with access to a world of benefits that make every trip more memorable and making them feel part of an exclusive world of privileges.”
To find out more about Accor Plus or to join, please visit us at www.accorplus.com.
To view Accor Plus promotional Ad visit: https://www.youtube.com/watch?v=9b5gAPbKw10
Accor, is the world's leading hotel operator, with 480,000 rooms in 3,700 hotels across 14 trusted brands in
92 countries. The company is organized around two distinct divisions, HotelServices, which operates and franchises the hotels and HotelInvest, which is a hotel owner and investor. The Accor hotels sit in three segments from budget to luxury which are constantly reinventing their concept to satisfy the needs of business and leisure customers around the globe. Accor brands include in luxury-upscale; Sofitel, Pullman, MGallery and Grand Mercure, The Sebel, midscale; Novotel, Suite Novotel, Mercure and Adagio and economy; ibis, ibis Styles, ibis budget, adagio access and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.
The Group's 180,000 employees benefit from working for a company that believes in progression and has an industry leading training program, the Accor Académie. Since its creation 45 years ago, Accor is making innovation and sustainable hospitality the focus of its strategic vision as well as of its customer-centric approach development and innovation process.
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Media contacts:
Gaynor Reid
Vice President Communications
Accor Asia Pacific
Gaynor.reid@accor.com
Ph: +65 9108 3577
Mira Mikosic
Vice President Marketing & Partnerships
Accor Plus
Mira.mikosic@accorplus.com
Ph: +61 437 834 124
