(NEW YORK, NY; February 16, 2023) – Rebel Hotel Company has partnered with One Tree Planted, a nonprofit organization focused on reforestation around the world. Dedicated to transforming the standards engrained in the hospitality industry, Rebel Hotel Company is investing in planting trees to prevent, restore and regenerate the impact on the atmosphere and ensure that our global habitat can thrive for future generations. 

“The focus on sustainability in hotels and hospitality has evolved significantly in our industry and we have been looking at ways to make a difference beyond the standard change in operations and through partnerships that enable us to make a tangible impact,” says Brian Sparacino, President and Chief Executive Officer of Rebel Hotel Company. “Our guests are making their travel and purchasing decisions based on the core values of the companies they engage with. We looked at our core values and decided that we wanted to honor the environment that holds space for us to connect, that continues to spark joy and life in all of us – so we thought what better way to show respect than to invest in the preservation of our planet.”

The objectives of this new partnership include:

• Supporting global reforestation efforts with a focus on areas destroyed by wildfires and the Amazon
• Empowering guests with sustainable actions that result from their hotel stays
• Raising awareness about the importance of ecosystem restoration

One Tree Planted has planted over 52 million trees in more than 74 countries across the globe since 2014 and in 2022 the organization contributed to over 327 projects. “Our partnership with One Tree Planted is designed to be a simple and effective way for our company and our guests to get involved in global reforestation,” continued Sparacino. Rebel Hotel Company will now allocate a portion of funds from the standard guest destination fee and for every dollar donated, One Tree Planted will plant one tree.

"We are excited about this partnership with Rebel Hotel Company, which will help us to get more trees in the ground in the Amazon and areas damaged by wildfires. We are grateful for the support of partners like Rebel Hotel Company who are dedicated to having a positive impact through their business" - Ashley Lamotnagne, Forest Campaign Manager at One Tree Planted.

For more information about Rebel Hotel Company's partnership with One Tree Planted, please visit www.rebelhotelcompany.com.

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About Rebel Hotel Company
Rebel Hotel Company offers a progressive new paradigm for hotel management. Rebel Hotel Company blends modern technologies with management excellence to create a one-stop, full-service hospitality management biome spanning operations, revenue management, procurement, human resources, marketing distribution, and investment and development partnerships. The unrivaled technology, expertise, and fee transparency makes Rebel Hotel Company an emerging leader and premier partner as a niche hotel management platform that is philosophically aligned with hotel investment strategies. For more information, please visit www.rebelhotelcompany.com.

About Capstone Equities
Capstone Equities was formed to make strategic, value-added investments in real estate related opportunities throughout major Commercial Business Districts in the United States and beyond. It creates proprietary deal flow by leveraging the talents of its experienced team and extensive network of professionals and market knowledge to create new opportunities, implement superior strategies, and execute on its business plan to maximize return. The team accomplishes this through a vertically integrated, hands-on management of its assets and by executing on opportunistic exit strategies from various investments. Through this methodology Capstone has acquired more than $1.5 billion of property investments over the last 10 years with more than 25 transactions. Investments in the US include such prominent commercial properties as 5 East 59th Street, 570 7th Avenue, 4 New York Plaza, 156 William Street, 1-11 Flatbush Avenue, Beekman Tower, 14 Wall Street, 30 Flatbush Avenue, 820 First Street, DC and 321 East 2nd Street, Los Angeles, and a New York-centric hotel portfolio that includes The NYMA Hotel and the Hotel @ Fifth Avenue. Visit www.capstonecm.com for more information.

About One Tree Planted
One Tree Planted is a 501(c)(3) nonprofit on a mission to make it simple for anyone to help the environment by planting trees. Their projects span the globe and are done in partnership with local communities and knowledgeable experts to create an impact for nature, people, and wildlife. Reforestation helps to rebuild forests after fires and floods, provide jobs for social impact, and restore biodiversity. Many projects have overlapping objectives, creating a combination of benefits that contribute to the UN's Sustainable Development Goals. To learn more, visit onetreeplanted.org.