Reader Offers Ltd, the UK's No. 1 independent cruise retailer, has announced that it has been awarded 'Best Cruise Agent' at the inaugural Wave Awards, which took place at the Royal Gardens Kensington on Thursday evening.  The judges recognised the sustained focus the cruise specialist has had in its 20 years for 'going the extra mile' for clients, which has resulted in customer satisfaction levels of 98%.  It was also praised for its creativity and innovation in delivering service excellence and in maintaining customer loyalty.

The Wave Awards were launched this year to recognise and celebrate excellence within the cruise holiday sector, from both a consumer and trade perspective. Based on rigorous assessment by an independent panel of cruise travel experts and separate public voting, the awards aim to recognise the work that goes in to delivering the very best cruise travel experiences for consumers across the UK.

Commenting on why Reader Offers Ltd was awarded Best Cruise Agent, John Honeywell, Editor at Large of World of Cruising and a judge for The Wave Awards said: “The Best Cruise Agent award was one of the most keenly-contested categories in the inaugural Wave Awards and the judges spent some time before deciding which of the six finalists deserved the accolade. It was a close-run thing but in the end, Reader Offers were selected ahead of Cruise Nation, Cruise118, Dawson & Sanderson, Imagine, and Planet Cruise.”

Commenting on the award, Jeremy Dickinson, CEO of Reader Offers Ltd said: “Getting to number one in our industry hasn't been easy and keeping this position in an ever-changing, challenging business is even tougher. To be recognised as the Best Cruise Agent at The Wave Awards is hugely satisfying and something the whole team can be very proud of. We've worked hard to nurture the relationships we have with our business partners, whilst maintaining high service standards, and ultimately putting our customers first by looking after their holidays as if they were our own. That way they trust our expertise and keep coming back to us.”

For further information on Reader Offers Ltd visit www.readeroffers.travel/info  or telephone 0845 604 7479.