08 Mar 2018
Tags: #UAE, #adventure, #zipline, #RasAlKhaimah, #JebelJais, #travel, #tourism
- Jebel Jais Flight: The World's Longest Zipline will increase capacity with a further two cables opening in Quarter 3, 2018
- The bucket list, adventure tourism attraction will also offer night time ziplining this summer
- The announcement came at ITB, where RAKTDA is showcasing its latest products and offer to the global tourism market
London, UK, 8 March 2018: Ras Al Khaimah Tourism Development Authority (RAKTDA) today announced that in response to visitor demand for the world's longest zipline, they will open phase two to visitors in the third quarter of 2018. This will feature two new cables and will increase the capacity of the Jebel Jais Flight to 400 people per day, around 200,000 per year.
The Tourism Authority which is currently promoting its offer to the global travel market at ITB in Berlin, also announced that night time ziplining will commence this summer, giving visitors the opportunity to enjoy a different experience during the summer months.
The world's longest zipline is the latest tourism product aimed at attracting the adventure tourist to the UAE's northern most Emirate. With its diverse landscape featuring the Hajar Mountains and Jebel Jais, the UAE's highest peak, the zipline follows other highly successful adventure tourism initiatives including the Jebel Jais Via Ferrata (Iron Path), hiking and climbing routes.
The growth of adventure tourism has contributed to the increase in visitors to Ras Al Khaimah, up 19% in 2017, with prevalent growth from international markets. Germany, Russia, United Kingdom and India respectively were Ras Al Khaimah's largest source markets last year with emerging markets such as Poland and Czech Republic also seeing significant growth.
RAKTDA plans to further strengthen its strategic partnerships and agreements at ITB with the global tourism market to aid its goal of a million visitors by the end of 2018 and 2.9 million by the end of 2025. The organization, in partnership with 16 industry stakeholders from Ras Al Khaimah including hotels, destination management companies and attractions, is using its stand at ITB to bring to life the authentic and nature based Arabian experience on offer in Ras Al Khaimah for holidaymakers from across the globe.
Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said: “ITB is a very important event for us to engage the global travel market and grow awareness of Ras Al Khaimah's unique combination of authentic Arabian hospitality, pristine beaches and outdoor adventure pursuits.
The opening of the world's longest zipline has considerably aided the recognition of the destination on the global stage and demonstrated that we are upping the ante as the region's fastest growing tourism destination. We're delighted to have received a record number of both trade and media delegates on our stand this year with a particular interest in the growth of our adventure tourism offer. As such it seemed the opportune time to announce the second phase of Jebel Jais Flight to help us further grow international interest and visitor numbers.”
Notes to Editors:
For further press information, please contact:
Baillie Horwood/Emma Arthurs/Nicole Lovett/James Brooke
Rooster PR
T: +44 (0)20 3440 8930
E: RAK@rooster.co.uk
www.rooster.co.uk
About Ras Al Khaimah
One of the world's fastest growing tourism destinations, Ras Al Khaimah boasts a rich culture and long-standing history dating back 7,000 years. The Emirate boasts an array of archaeological sites and breath-taking natural vistas, from golden sand beaches, awe-inspiring terracotta dunes and a green belt of date palms to Jebel Jais, the highest mountain in the UAE.
About Ras Al Khaimah Tourism Development Authority (RAKTDA)
The Ras Al Khaimah Tourism Development Authority (RAKTDA) was established in May 2011 under the government of Ras Al Khaimah. In order to achieve target growth of one million visitors by the end of 2018, the authority aims to develop the emirate's tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the RAKTDA has a government mandate to license, regulate and monitor the emirate's tourism and hospitality industry.
To learn more about Ras Al Khaimah, visit:
