09 Jun 2015
The Yorkshire Meatball Co., has signed a new franchise agreement, worth over £100,000 over two years, with Splendid Hospitality Group to open York's first speciality meatball restaurant at Hotel Indigo York, Walmgate which will open this summer.
Located in Walmgate's growing foodie community, the 70-cover restaurant will be the first franchise deal and the second outlet for the multi-award-winning meatball company since launching its first outlet in Harrogate in March 2014.
Stuart Bailey, CEO of Splendid Hospitality Group says: “We are delighted to have The Yorkshire Meatball Co. on board. We're passionate about promoting Yorkshire and the local story at Hotel Indigo York, and we can now showcase some truly unique flavours of Yorkshire as our dining concept. Both local residents and hotel guests will be able to enjoy this quirky and friendly Yorkshire dining experience, 7 days a week.”
“Bringing our 'Balls' to York is an exciting move for us,” says David Atkinson, Managing Director of The Yorkshire Meatball Co. “There has been huge demand from our existing customers to open up a branch in York so we are delighted to be on board with Splendid Hospitality Group to facilitate this move and help us reach a wider audience.”
“We have enjoyed huge success in Harrogate to date, where we have served over 85,000 Balls to more than 28,000 customers since opening just over a year ago. We are excited to be spreading our concept to the local residents and visitors to the Walmgate area which is making its mark as a foodie destination for the city, as well as to the domestic and international traveller market who are attracted to this famous city of York.”
The Yorkshire Meatball Co. is the UK's only speciality Meatball Restaurant, leading the fight against average, tasteless meatballs. Balls are hand-rolled in the kitchen using only the freshest and tastiest locally sourced produce. Customers can choose from meaty Balls, fish Balls and veggie Balls – smothered in warming Blankets (sauce), served on a fresh Bed (side) of your choice and washed down with a bottle of locally-sourced craft Yorkshire beer, wine or soft drink. In fact, at The Yorkshire Meatball Co. you can have your Balls served pretty much any-which-way you like, whenever you like. It's a no-fuss kind of food. What's more; the majority of our Ball-shaped goodies are, or can be made, Gluten-Free, so there really is plenty of choice for everyone.
Hotel Indigo York is set to open summer 2015. The Yorkshire Meatball Co. will be open 7 days a week from 12 noon until 10pm for both local residents and guests to the hotel to enjoy.
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For further information on Hotel Indigo York/Splendid Hospitality Group please contact:
Deborah Parritt and Lisa Ronchetti
07734 110048 or 07903 869669 firstname@adhocpr.com
For further information on The Yorkshire Meatball Co. contact:
Gareth Atkinson
07525 206081 / 01423 566645 Gareth.Atkinson@theymco.com
Notes to editor
Splendid Hospitality Group is one of the UK's fastest growing privately-owned hotel groups which has made a name for itself through the design, construction and operation of a full range of hotel styles and locations.
Current hotel locations in the UK include the 5 Star Conrad by Hilton in St. James as well as Yorkshire's only 5 star hotel the Grand Hotel and Spa in York.
Owned franchised branded properties include Holiday Inn Wembley and Holiday Inn Northampton-West, Holiday Inn Express in Glenrothes, York, Leeds and Crawley, Indigo Edinburgh and Comfort Inn London - King's Cross.
Our owned unbranded properties include Vanbrugh House Oxford, City Continental in Kensington, Piries Hotel in Edinburgh and Rainbows Lodge in Reading.
Splendid Hospitality Group are proud to be developing hotels in some of the UK's best destinations with the construction of the 292 bedroom, 5 star Hilton in London's Bankside and the 101 bedroom Indigo Hotel within the City walls in York.
The Yorkshire Meatball Co. is an independent restaurant located at 7 Station Bridge, Harrogate. The concept was born out of an idea between father and son duo David and Gareth Atkinson, who saw an opportunity to add some Yorkshire-centric variety to the well-established cosmopolitan tastes of Harrogate diners. Inspired by the New York casual dining scene, the family-friendly Yorkshire Meatball concept mixes heritage with chic as customers choose from a range of meat, fish, vegetarian and sweet 'Balls', all hand-rolled in-house from the tastiest, locally-sourced ingredients.
Since opening on the 1st March 2014, the restaurant has won three awards at a local, regional and national level – including 'Restaurant of the Year' in the Startups.co.uk awards.
The father and son duo have ambitions to open five restaurants within five years, promoting the quality and flavour of Yorkshire produce across the county and the country.
