02 Sep 2019
QT has put the vroom into room service, offering guests their very own MINI to explore the city during their stay free of charge. In Australia's first automotive and hotel partnership of its kind, when booking a room at any QT Hotel or resort in Australia, guests can simply ask for Vroom Service to receive a wheeled upgrade.
Parked and waiting at QT's seven design-led hotels around Australia are the brand new MINI Countryman, Convertible, Clubman and Hatch in colours flashing everything from Starlight Blue to Chilli Red and Melting Silver. The iconic cars, renowned for their stylishly compact size and go-cart feel behind the wheel, encapsulate a timeless sense of fun and pair perfectly with the unexpected quirkiness around every corner inside QT Hotels.
The partnership between MINI and QT will see guests step out of their designer rooms to slip behind the wheel of a designer ride, with additional activations to be announced in the coming months.
Victoria Doidge, EVENT Hospitality and Entertainment's Director of Brand and Communications said, “At QT we are forever looking for ways to enhance our guest experience and deliver the unexpected. Handing over the keys to a room, with the keys to a MINI, certainly does that and we are excited to see where Vroom Service takes our guests.”
Alex McLean, National Marketing Manager of MINI Australia said: “We are thrilled at MINI to partner with QT. Their hotels and the exceptional experience they offer their guests aligns perfectly with our own MINI style. We are excited to see this partnership flourish in many unexpected ways.”
QT Hotels and MINI's Vroom Service is available now, head to the following link for more information and bookings: https://www.qthotelsandresorts.com/promotions/qt-hotels-mini-present-vroom-service/
Participating QT Hotels:
- QT Sydney
- QT Bondi
- QT Melbourne
- QT Gold Coast
- QT Canberra
- QT Perth
- QT Falls Creek
Bookings for MINI's Vroom Service are subject to availability. Bookings can also be made onsite through the front desk.
Notes to Editor: Stills can be downloaded here: https://event.box.com/s/95ojmm0rrilohbobw0ypdvj80or3cw2q
About QT Hotels & Resorts
QT Hotels & Resorts is one of Australia and New Zealand's most loved and dynamic hotel brands, the family of properties includes: QT Sydney, QT Melbourne, QT Gold Coast, QT Perth, QT Falls Creek, QT Canberra, QT Bondi, QT Wellington and QT Queenstown, with QT Auckland scheduled to open in 2020, followed by QT Parramatta and QT Adelaide in 2021.
About Event Hospitality and Entertainment
Event Hospitality & Entertainment Limited (EVENT) is a leading entertainment, hospitality and leisure company. Founded in 1910 and headquartered in Sydney, EVENT is at the forefront of the experience economy and delivers over 40 million customer experiences annually. From movies and adventure to travel and dining, EVENT believes that in an increasingly busy world, an outstanding experience can make the day better and create lasting memories.
EVENT own the largest cinema circuits in Australia, New Zealand and Germany under the brands Event Cinemas, Birch Carroll and Coyle, Rialto, Cinestar, Greater Union and Moonlight Cinema. EVENT also own and operate more than 60 hotels including Rydges Hotels and Resorts, QT Hotels and Resorts and Atura Hotels. In the leisure space, EVENT operate Australia's much-loved ski resort, Thredbo Alpine Resort and one of Australia's oldest theatres, the State Theatre. The company also owns a substantial property portfolio.
With over 9,000 employees, the group shares a passion for creating truly exceptional customer experiences, world class hospitality and continuous innovation. EVENT is committed to protecting and giving back to the communities in which it exists through a focus on sustainability, fundraising and diversity.
EVENT listed on the Australian Securities Exchange (ASX) in 1962 and trades under the ASX code of EVT. It has a market capitalization of $2.15billion.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world's leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.
In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup
