Qantas and Tourism Western Australia will launch a major new marketing campaign to promote the airline's services to Perth and the Qantas Walkabout Pass which allows visitors to explore more of Western Australia's extraordinary destinations for less.

The three-year global agreement between Tourism Western Australia and Qantas, worth $7.65 million, is a cooperative marketing agreement in which campaigns will be rolled out to attract thousands of visitors to Western Australia.

The first campaign will focus on the advantages of the Qantas Walkabout Pass which allows passengers to travel to places like Exmouth (home of the Ningaloo Reef where you can swim with the world's largest fish, the whale shark) or Broome (gateway to the Kimberley, one of the world's last great wildernesses) all on one discounted ticket. The internal flights using the Qantas Walkabout Pass can be 50% cheaper than individual tickets, with savings from £146 on a flight to Broome*.

The advertising campaign will launch this month on digital platforms including video and social media. It will also include co-operative campaigns with tour operator partners, PR and familiarisation trips. Qantas and Tourism Western Australia will also run a roadshow across the country in June 2014, with trade training events in London, Birmingham, Manchester and Glasgow.

Christie Lord, UK Regional Manager at Tourism Western Australia said: "Encouraging the 136,000 Brits who visit Western Australia each year to explore more of the state is a key objective for us. Qantas' services are one of the best and most cost-effective way to see some of our most extraordinary places, including the Kimberley, which has been listed as one of the best regions in the world to visit in 2014 by Lonely Planet."

Eric Jelinek, Regional General Manager Qantas UK & Ireland said: "As Australia's national carrier, Qantas is the natural choice for visitors travelling to Australia. We're delighted to work with Tourism Western Australia to drive visitors to this stunning region. With the Qantas Walkabout Pass our passengers can customise their trip and take advantage of extremely competitive fares."

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Notes to Editors:

* A flight from Perth to Broome in Australia's North West can be as little as £100 with Qantas if you book it the same time as your international flight from London. Buying those internal flights later will cost from $435 return (£246) prices based on travel in the first week in April, the start of the dry season

The world's second oldest airline, Qantas was founded in the Queensland outback in 1920 and has grown to be Australia's largest domestic and international airline.  It is widely regarded as one of the world's most respected full-service airlines and one of the strongest brands in Australia, with an outstanding reputation for excellence in safety, customer service, operational efficiency and technical innovation.           

On 31st March 2013, Qantas embarked on its new global partnership with Emirates. This exciting collaboration opens new routes and opportunities, providing customers with one-stop access to Australia from more than 30 European destinations, travelling via the global hub of Dubai. Customers now benefit from a seamless Australian and international network, exclusive frequent flyer benefits and world-class travel experiences, including flying on board the airline's flagship A380. Qantas.com

Western Australia is Australia's largest and most extraordinary state, where 12,500km of pristine white beaches contrast with the deep red of ancient rock formations and the lush greenery of the stunning southern regions. It is a nature lovers' paradise where you can dive with the world's largest fish - the whale shark - or snorkel with manta rays at Ningaloo Reef, swim with wild dolphins and walk amongst the tree tops along the southwest coast or explore the beehive-like formations of the Bungle Bungles with the help of an Aboriginal guide. Its capital, Perth, is four hours closer to the UK than Sydney and the sunniest city in Australia. www.westernaustralia.com

For further information:

Qantas

Emily Booth, Beth Cooper PR

Tel: +44 207 610 9877

Email: emily@bethcooperpr.co.uk

Tourism Western Australia

Elen Thomas, PR Manager

Tel: 0207 438 4606

Email: ethomas@twa.australia.com

Website: westernaustralia.com