SWAROVSKI OPTIK, a global leader in high-quality, long-range optical devices, has launched a new online scheme that aims to encourage and inspire travellers to share their online content while they travel.

The CL Pocket Journal, inspired by SWAROVSKI OPTIK's latest compact CL Pocket binoculars, is an online sharing portal and has been created in partnership with the world's leading luxury, boutique Travel Company, Mr and Mrs Smith. Visit clpocketjournal.swarovskioptik.com to take part in this virtual journey and to share your own travel experiences with like-minded travellers.

A unique experience created by travel lovers for travel lovers in order to see the beautiful and hidden, and share stories; the Pocket Journal allows users to post images, videos, sound-effects and personal travel stories on the online platform, enabling them to be inspired by each other's content. Additionally, once registered on the website consumers are also able to earn Smith points with every social media post, redeemable for discounts on a luxury break or holiday available through www.mrandmrssmith.com.

The Pocket Journal was inspired by the latest edition to the SWAROVSKI OPTIK range, the new CL Pocket binoculars, a compact binocular which allows the user to see and experience so much more whether observing wildlife, plant life, architecture or attending live events.

Additionally, travellers staying at one of the participating Mr and Mrs Smith Hotels before 31st December 2013 will have the opportunity to be one of the first people worldwide to try a pair of CL Pocket binoculars for free. Participating hotels include:

• Soho House Berlin, Berlin (Germany)
• Mystique, Santorini (Greece)
• Frégate Island Private, Seychelles (Indian Ocean)
• The Scarlet, Cornwall (United Kingdom)
• Areias do Seixo, Torres Vedras (Portugal)
• Post Ranch Inn, Big Sur (United States)
• Hotel Crillon le Brave, Provence (France)
• Soho Beach House, Miami (United States)
• Chewton Glen, Hampshire (United Kingdom)

Each hotel has three pairs of binoculars available for the duration of a guests' stay which will hopefully inspire travellers to seek the beautiful and hidden, and share their discoveries on Pocket Journal.

Start sharing and exploring at clpocketjournal.swarovskioptik.com! For more
details on SWAROVSKI OPTIK, visit www.swarovskioptik.com.

Ends

About SWAROVSKI OPTIK

SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes, rifle scopes and optronic instruments are products of choice for demanding users. The company's success is based on its innovative strength, the quality and intrinsic value of its products and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environmentally-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2012 was 117.6 million euros (2011: 100 million euros) and the export ratio is 91%. The company has over 800 employees.

About Mr & Mrs Smith

The world's leading luxury and boutique travel company. Mr & Mrs Smith's mission is to take travellers on a tour of the most stylish and individual hotels in the world. Condé Nast readers voted them 'best travel website' in 2012.

Media Enquiries and Product Loan

Judy McCluskey / Sarah Salord / Jessica Meins

McCluskey International

020 8747 2170

swarovskioptik@mccluskey.co.uk