Pure Michigan made its foray into the UK and Irish market this week with a launch event held in central London with guests in attendance from across the travel trade and media that had the chance to meet with Travel Michigan Industry Relations and International Marketing Manager, David Lorenz. Guests were also invited to take a spin in a vintage Mustang; one of the legendary classic sports cars originating from Detroit in Michigan, that celebrates its 50th anniversary this year.

 The evening also celebrated Michigan's selection of fine wines and infamous cherries bought over exclusively for the event.   

 The State of Michigan is blessed with unspoiled nature entailing hundreds of miles of freshwater coastline, beaches and sand dunes, expansive lakes, state parks, orchards and lighthouses.  From the allure of big cities to small seaside towns, Motown music to motor museums, Michigan has all the elements synonymous with the USA's leading holiday hotspots.