The World Travel and Tourism Council (WTTC) has recognised efforts of the Government of Grenada in introducing enhanced health and safety measures and creating a safe, gradual plan in restarting its Tourism industry. In a letter written by President and CEO of the WTTC, Gloria Guevara to the Grenada Tourism Authority (GTA), she thanked the GTA for implementing health and safety measures in line with “WTTC global Safe Travels protocols, developed to optimise sector-wide recovery efforts by rebuilding confidence among travellers.”

This vote of confidence was given after the GTA submitted its health and safety protocols developed for the six subsectors of Tourism to the WTTC for review, and complments the launch this month of the latest social media and travel trade campaign by the island: Pure Grenada, Just-For-You. The subsectors include: Attractions, Food and Beverage, Accommodation, Transportation, Tourism Services and Watersports. The WTTC approved the protocols and has now given its permission for Pure Grenada, the Spice of the Caribbean to use its WTTC 'Safe Travels' Stamp.

The Safe Travels stamp is the world's first global safety and hygiene stamp for Travel and Tourism, designed to address COVID-19 and similar outbreaks. Grenada, Carriacou and Petite Martinique is now part of a growing global network of leading destinations that have committed to rebuilding confidence among travellers, and within the sector, so 'safe travels' can be enjoyed.

CEO of the GTA, Patricia Maher, said: “The Ministry of Health, Tourism and Civil Aviation and the Grenada Tourism Authority have worked closely together to develop protocols for a new way of doing business in the tourism industry and train and certify more than 1,800 personnel. Our partnership has brought us this recognition from the WTTC, with which we're delighted.”

Minister for Tourism and Civil Aviation Hon Dr. Clarice Modeste-Curwen, commented: “We are elated the WTTC has accepted our protocols and they are of a global standard. This is an important message to share with our visitors as we resume commercial flights to the Maurice Bishop International Airport. We will use the Safe Travels stamp to showcase to the world that we are aligned with the WTTC Safe Travels protocols.”

Destination management authorities and companies using the stamp have confirmed that they have implemented, and will ensure ongoing compliance with, the Safe Travels protocols. The stamp is an important and powerful signal to travellers, workers and other stakeholders in the sector that Grenada has a consistent global approach to health and safety.