New City Road Design & Lifestyle Hotel in London's East End

Madrid- NH Hotel Group has opened its very first nhow property in London as part of the exciting new development, 250 City Road.

The nhow London epitomizes a brand that surprises and inspires its guests by offering them an unconventional experience, unique to each hotel's location.

London-based Project Orange is responsible for the interior design, taking on the theme 'London reloaded'. Throughout the hotel, bold and fresh design takes inspiration from traditional British icons, such as the Royal Family, London landmarks and the underground. All have an unique, contemporary take, with stand-out features including a Big Ben rocket sculpture in the lobby, dining tables featuring cockney rhyming slang and oversized gold bell lights, a reminder of the city's famous church bells.

Colorful textures confronts contemporary art in the rooms, creating an unforgettable version of London. Punk meets high-tech style, while graffiti appears alongside unconventional images of past monarchs.

With a nod to the future, Henry, a robot that delivers amenities, will be on hand to ensure newly-arrived guests have an enjoyable stay at London's hottest new lifestyle hotel.

nhow London is situated on City Road, on the fringe of Shoreditch, long regarded as one of London's most dynamic and creative hubs. The hotel plays homage to both the area's industrial past and technological future.

The eight-floor hotel will house 190 vibrant rooms, a restaurant conceptualized as a reinvention of the British pub, a bar, gym, and three meeting rooms called Laboratories.

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About nhow Hotels:

nhow is NH Hotel Group's disruptive hotel brand, known for its iconic establishments. Inspired by the cities in which they are located and designed by the leading creative minds of our times (Foster+Partners, OMA, founded by Rem Koolhaas, Karim Rashid, Sergei Tchoban, Teresa Sapey and Matteo Thun, among others), nhow is simultaneously a hotel and a creative hub. Each nhow establishment becomes a landmark in its city, a melting pot for creativity.

 At a nhow hotel everything is unexpected, thought provoking and surprising. Every room, restaurant and lobby are an invitation to meditate, and a call to take action in our lives, as embodied by the slogan #changenhow. Each guest will live their own personal experiences with one thing in common: the wow factor! Located in key urban districts undergoing a transformation, the nhow hotels quickly emerge as landmarks for self-discovery and experimentation through 'artivism'. Why wait? The time is nhow.

For media inquiries, please contact:

Alyssa Sullivan       

2BPR Inc.                                                                      

Email: alyssa@2bprinc.com                    

Tel: (617) 899-8631