Puerto Vallarta, AM Resorts, and Aeromexico Airlines have partnered in a special campaign to promote the cultural aspects that the destination can offer those interested in vacationing in Mexico’s Pacific Coast.

The Hispanics or Latinos market constitutes 16.7% of the total United States population, or 52 million people, and 1.2% of the Canadian population. Puerto Vallarta provides this market the opportunity to vacation in destination that is rich with Latino flair while those of Mexican ancestry can also learn more about their roots. Currently, the promotion is running in radio and digital promotional components through Spanish Broadcasting Systems, Telemundo and Univision in key markets such as California, Texas and New York.

As part of the campaign, multiple trips to Puerto Vallarta have been given away to lucky winners with a grand prize being given away at the end of September and will include a 4 days/3 nights all expenses paid trip to Puerto Vallarta with accommodation, activities, transportation to and from the airport and air fare from any major city in the United States or Canada. Those interested in this promotion are welcomed to register on www.winatriptopuertovallarta.com/latinos.

From the Paplanta flying men street performers in its Malecon, or seaside promenade, to the Municipal band performing every Sunday across from city hall, Mexican culture is palpable throughout Puerto Vallarta. The destination’s restaurants offer the finest national dishes and tequila tastings on their menus and festivals like the annual Gourmet Festival offer an opportunity to visit the destination around a series of events that will surely entertain. Other major cultural events include the National Independence day celebration on September 15th, the Charro Festival which features Mexican cowboys competing in a series of skill events in January, and the Day of the Dead celebration in November.

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To enter the sweepstakes, please visit: www.winatriptopuertovallarta.com/latino

For more information on Dreams Puerto Vallarta, please visit www.dreamsresorts.com

For information on Aeromexico: www.aeromexico.com