Publishing ByChelle (PBC) the owner operators of TrulyAus and TrulyPacific and BWH Hotel Group, (BWH) the leading global hospitality brand in Australasia are thrilled to announce a new editorial partnership to present travellers, Rewards Members and subscribers with rich destination content. 

This innovative collaboration will see the creation of authentically Australian and New Zealand travel content to be distributed across both brands' vast networks and their respective editorial, social media and marketing channels.

The partnership is designed to enhance the customer experience by showcasing BWH's Australasian hotels and dream worthy destination inspiration. This makes it possible for customers to see not only what there is to see and do in a destination but where to stay. By packaging up content in this way, the partners will reinvigorate interest in domestic travel while staying at BWH's portfolio of hotels across Australia and New Zealand which include 17 brands comprising WorldHotels Collection, Best Western Hotels & Resorts and SureStay Hotel Group.

This partnership will act as a springboard to showcase the newly launched Aiden by Best Western brand in Sydney and BWH's Executive Residency extended stay brand launching later this year in Brisbane.

BWH Hotel Group Australasia's Managing Director, Graham Perry said, “We're thrilled to be partnering with such a proudly local brand and it's a real privilege to have TrulyAus as our hotel storytellers, showcasing the region and our hotels to an even wider audience. This move acknowledges that travellers choose a destination before deciding where to stay, so helping them make the right travel decisions within a broader context is a must in 2022.”

PBC is a multi-platform, multimedia custom publisher specialising in the travel and business

sectors. The company was established in 2017 when Publisher and Founder Michelle Hespe secured the exclusive contracts to publish the inflight magazine for Rex airlines. The company has gone on to develop its digital and social offerings by growing TrulyAus into a nationally recognised brand.

“I have always strived to tell stories that make a difference to people's lives. My team and I create travel content that makes people want to get moving and exploring our incredible world, and business articles that make people stop, think, and most importantly – act,” says Michelle.

“We are beyond thrilled to be partnering with BWH Hotel Group as we both move into an exciting new era of travel, accommodation offerings and content creation, and we look forward to creating awesome content that resonates with both our long-standing and new supporters. 

BWH Hotel Group Media Contact

Francesca Baldi | Marketing Communications Manager

Francesca.baldi@bwhhotelgroup.com | +61 432 571 695

Publishing ByChelle Contact

Michelle Hespe | Publisher and Founder

publisher@trulyaus.com | 0425 325 202

Discover BWH Hotel Group's portfolio: joinbwhhotelgroup.com.au

Visit TrulyAus and TrulyPacific: trulyaus.com | trulypacific.com

About BWH Hotel Group®

BWH Hotel Group is a leading, global hospitality network comprised of three hotel brands, including WorldHotels™ Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®. The global network boasts approximately 4,000+ hotels in over 100 countries and territories worldwide*. With 18 global brands across every chain scale segment, from luxury to economy, BWH Hotel Group suits the needs of developers and guests in every market.

 * Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

About Publishing ByChelle

PBC is a multi-platform boutique publishing company based in Sydney that is owned and operated by Michelle Hespe. Michelle has worked in publishing in Australia, Asia, Europe and the US for 25 years. PBC's brands include TrulyAus, TrulyPacific, TrulyAusDogs, TrulyAussieMade, True Blue for Rex airlines and AusBiz. The company has an in-house team of writers and designers, and a vast network of some of Australia's top content creators.