Progressive PR & Publicity is a Melbourne-based agency with a specialisation in the tourism and hospitality industry.

We're privileged to work with several iconic tourism and hospitality brands in Victoria and are delighted to be putting together an experiential tourism familiarisation to showcase firsthand some of our top cultural and high-end travel offerings.

From the Museum of Australian Democracy at Eureka (M.A.D.E) to Eureka Skydeck, the Southern Hemisphere's highest viewing vantage point, this experience will be a mix of old favourites and constantly developing new attractions and events worth knowing about.

The familiarisation experience offerings may include:

Eureka Skydeck – The Southern Hemisphere's tallest public vantage point and home to the world's only Edge experience; a 3m by 3m transparent glass cube, which slides out from the building, suspending guests above the Melbourne skyline.

Eureka 89 – A boutique dining and events space located a level above Eureka Skydeck (level 89). From Tuesday through to Sunday, Eureka 89 offers an impeccably sophisticated degustation menu of five or seven courses with wine beautifully matched.

The Colonial Tramcar Restaurant – The first travelling tramcar restaurant in the world. As guests cruise the city streets of Melbourne, diners can enjoy a seasonal menu, quality Australian wines or make a selection from a fully stocked bar.

South Wharf Restaurants - Delivering a great dining experience and one of the best waterside views of the city, the contemporary dining hotspot plays host to restaurants Akachochin, Bohemian, BangPop, Common Man, Meat Market and Plus 5. Showcasing flavours from Japan, Spain, Thailand, Germany, and Australia, the riverside precinct is a celebration of international cuisines and an irresistible dining destination for all of Melbourne to enjoy.

Mt Buller & Mt Stirling – The most accessible major snow resorts in Australia and a premier ski destination for snow enthusiasts located some 230kms from Melbourne and covering an area of 5,000 ha. Mt Buller village is a thriving resort village with the largest lift capacity in Victoria, attracting about 400,000 visitors to the Victorian alpine resorts. Mt Stirling is 35 minutes from Mt Buller and attracts higher visitor numbers over summer months. The summer activities include four wheel driving, mountain bike riding, walking, horse riding and camping.

O'Brien Group Arena – Australia's premier ice sports and entertainment centre, O'Brien Group Arena contains two Olympic-sized ice rinks, specialist winter sports gym and is home to the Olympic Winter Institute of Australia. O'Brien Group Arena have the expertise within the rink to suit your ambition regardless of skill level, with activities like ice-skating, curling and figure skating on offer.

Museum of Australian Democracy at Eureka (M.A.D.E) - One of Australia's newest museums that commemorates the role of the Eureka Stockade in shaping our nation. Located on the site of the 1854 Eureka Stockade uprising in Ballarat, M.A.D.E explores both the evolution of democracy and how it has shaped cultures and countries around the world and also looks to its future. Using art, installations and immersive, interactive content, M.A.D.E inspires people to contemplate issues that are important to them today.

The Ascott Limited - The world's largest international serviced apartment owner-operator and manages five properties in Australia including Citadines St Georges Terrace Perth, Citadines on Bourke Melbourne, Somerset on Elizabeth Melbourne, Somerset on the Pier Hobart and Somerset on Salamanca Hobart.

A full itinerary of these authentic and exciting experiences will be on offer, as well as a range of seasonal offerings including Multicultural Arts Victoria's (MAV) innovative, educational and culturally rich programs like Mapping Melbourne, Piers Festival, Emerge in the West and Emerge in Yarra, mobile food truck events and beauty experiences all tailored to suit you.

Adding another dimension to the experience, visitors will have the opportunity to travel in style with the complementary use of a prestige car.

Eligible media will receive the following hosted inclusions:

• Return airport transfers
• One – three nights hosted accommodation in Melbourne, depending on availability and the famil offering
• Access to a vehicle to get around Victoria/Melbourne

We invite domestic and, where applicable, international media travelling to Melbourne to become familiar with or update yourself on these tourism products in Victoria/Melbourne and experience the host of characters, gorgeous natural scenery and culinary delights on offer.

Please direct any expressions of interest to sheena@progressivepr.com.au as well as detail on proposed dates of travel, number of pax, what you're looking to write about and your media credentials. Also please include the media outlet you are representing (circulation, readership, viewership, visitation) and any additional social media audiences you/your outlet may have.