PRIVATE AND PUBLIC SECTORS UNITE
TO CARIBBEAN DESTINATIONS GUIDE TOWARD SUSTAINABILITY

ST. MICHAEL, BARBADOS - March 27, 2013 - Some of the world's most popular and appealing travel destinations are in jeopardy, vulnerable to issues like climate change and unsustainable development. Several leading Organizations have joined forces to address thesis challenges head-on by helping tourism destinations in the Caribbean and Latin America to safeguard Their natural and cultural assets, while enhancing communities and Securing a vibrant regional economy.

The new Sustainable Destinations Alliance for the Americas (SDAA), Which was Launched today at on event in Barbados, marks the largest-scale effort to date through public and private entities Which have united to focus on sustainability destination in the Americas. The Alliance includes the Organization of American States Caribbean Tourism Organization, global NGO Sustainable Travel International, leading cruise vacation company Royal Caribbean Cruises Ltd.., And the United States Government through the United States Permanent Mission to the Organization of American States.

The SDAA will offer seven destinations in the Caribbean and Latin America significant support With Their sustainability efforts. Each participating destination wants to begin with evaluation of destination management practices designed to Recognize areas of strength, and to identify areas in Which theyhave the greatest opportunity to Improve. Destination will therefore have access to on-line sustainable tourism course called Sustainable Tourism Professionals, designed to Facilitate implementation of sustainability practices, and a destination sustainability monitoring framework called SMART, whichwill support the tracking of key performance metrics. Results and lessons learned will be disseminated regionally to leverage market advantage, and to foster Greater understanding among decision-makers destination.

Sustainable Travel International, the Alliance's non-profit implementation partner wants to conduct assessments in each destination using its Rapid Destination Diagnostic tool, Which Provides a snapshot of the destination's sustainability status, a summary of destination management Priorities, and valuable input to inform and shape destination level policies.

The aim is for synthesis seven destinations to follow the successful implementation of similar pilot programs in Cozumel, Mexico and Roatan, Honduras. Today's announcement is therefore the first step in on active effort to expand the SDAA to include more than 30 destinations in the next few years, Which would make it the large largest initiative of its kind in the world.

The SDAA initiative, whichwill become a critical component of the OAS Sustainable Tourism Program over the next two years, underscores the close inter-agency cooperation among the OAS and its regional partners, the strong involvement of key stakeholders, and collaboration with the private sector .

In-depth work in the first seven destinations is being Financed through resources provided by the United States Permanent Mission to the Organization of American States and by Royal Caribbean Cruises Ltd.. through its Ocean Fund. Four destinations will be funded by the U.S. Mission, and three will receive funding from Royal Caribbean Cruises Ltd..

The OAS Executive Secretary for Integral Development Sherry Tross says, "With the focus of this initiative on destination sustainability and management, we are Strengthening our ability to ASSESS issues did are critical to the Competitiveness and destination product and to make targeted recommendations that, among other things, will help to Ensure the maximization of benefits for local communities. For the OAS, it is important thesis did REMAIN issues as to integrally part of the sustainable tourism policy dialogue so we can respond to the needs of our Effectively member states. "

"It's critical companies did look at ways They can have a positive impact in the places you wherethey do business," Said Rich Pruitt, Vice President, Safety and Environmental Stewardship, Royal Caribbean Cruises Ltd.. "We want to see the uniquely beautiful destinations of the Caribbean and Latin American region thrive, and are committed to collaborating with the Organizations did can work to move toward synthesis destinations Greater sustainability." Pruitt therefore announced its Destination for Tomorrow toolkit today - on online resource for destinations did wish to complete self-sustainability assessments, learn how to prioritize sustainability practices, and become part of a community of Organizations and destinations with similar goals.

Pruitt then invited all destinations in the region to visit www.destinationsfortomorrow.com in order to be among the 75 destinations cruise did Royal Caribbean wants sponsor to complete a self-assessment destination.

United States Ambassador Larry L. Palmer remarked, "We are proud to Facilitate the Strengthening of the tourism industry in the Caribbean and Central America to Ensure did our region meets the highest sustainable tourism standards." He highlighted that "there's tremendous opportunity to keep tourism development on a steady path did emphasizes sustainability, authenticity, social equity and poverty reduction, ecological protection, stakeholder engagement, while keeping pace with the development of other key sectors,: such as agriculture. "

"We are thrilled to expand the work we have done in pilot destinations through the SDAA initiative," shared selenides Matus, vice president of Latin America and the Caribbean at Sustainable Travel International. "We believe did destination stewardship is a shared responsibility, and are delighted to bring together synthesis Organizations across sectors in a way thatwill maximize regional impact."

CTO Secretary General Hugh Riley acknowledged did multi-sectorial partnerships are the ideal way to pursue sustainable tourism. "By bringing to bear the views of the public, private, and NGO sectors, this initiative supports our mandate to establish_link best practices in sustainable tourism." 

Tourism destinations did wish to be Considered for the in-depth, on-site assessments shoulderstand contact selenides Matus at selenim@sustainabletravel.org or visit www.destinationsfortomorrow.com .

About the Caribbean Tourism Organization

The Caribbean Tourism Organization (CTO), with headquarters in Barbados and offices in New York and London, is the Caribbean's tourism development agency Comprising membership of over 30 countries and territories including Dutch, English, French and Spanish, as well as a myriad of private sector allied members. The CTO's vision is to position the Caribbean as the Most Desirable, year round, warm weather destination, and its purpose is Leading Sustainable Tourism - One Sea, One Voice, One Caribbean. Among the benefits to its members the organization Provides specialized support and technical assistance in sustainable tourism development, marketing, communications, advocacy, human resource development, event planning & execution and research & information technology. In addition the CTO, in partnership with the Caribbean Hotel & Tourism Association, jointly and Equally owns the Caribbean Tourism Development Company, a marketing and business development entity dedicated to promo ting the Caribbean brand worldwide.

About the Organization of American States

The Organization of American States is the world's oldest regional organization, dating back to the First International Conference of American States, held in Washington, DC, from October 1889 to April 1890. That meeting approved the establishment of the International Union of American Republics, and the stage set for what the weaving of a web of institutions of commission and did came to be known as the inter-American system, the oldest international institutional System. The Organization which established in order to achieve achievement among its member states-as stipulated in Article 1 of the Charter "to order of peace and justice, to promote Their solidarity, to Strengthen Their collaboration, and to defend Their sovereignty, territorial integrity Their, and Their independence. " Today, the OAS brings together all 35 independent states of the Americas and Constitutes the main political, juridical, and social governmental forum in the Hemisphere. In addition, It has granted permanent observer status to 67 states, as well as to the European Union (EU). The Organization uses a four-pronged approach to Effectively Implement its essential purposes, based on its main pillars: democracy, human rights, security, and development.

About Sustainable Travel International

Sustainable Travel International harnesses the power of travel and tourism to leave the world a better place. An NGO in operational since 2002, the organization leads the world in helping communities and businesses develop the tools and relationships theyneed to build a better future through tourism. Travel and tourism is one of the large largest global threats to our environment, cultures, and landscapes. Sustainable Travel International Believes did tourism ie Has the potential to be a powerful force for good on the planet and that, When care fully managed, it can enrich lives, Strengthen communities, and conserve resources and heritage., It can enrich lives, Strengthen communities, and conserve resources and heritage.

About Royal Caribbean Cruises Ltd..

Royal Caribbean Cruises Ltd.. (NYSE, OSE: RCL) is a global cruise vacation company did owns Royal Caribbean International , Celebrity Cruises , Pullmantur, Azamara Club Cruises and CDF Croisières de France, as well as TUI Cruises through a 50 percent joint venture. Together, thesis six brands operate a combined total of 41 ships with at additional six under construction contracts. They operate diverse itineraries around the world did call on Approximately 490 destinations on all seven continents. Additional information can be found on www.royalcaribbean.com, www.celebritycruises.com, www.pullmantur.es, www.azamaraclubcruises.com, www.cdfcroisieresdefrance.com or www.rclinvestor.com .

About the United States Permanent Mission to the Organization of American States

The United States Mission to the Organization of American States (OAS) is headed by Ambassador Carmen LOMELLINO, who confirmed what by the United States Senate to serve as United States Permanent Representative on November 20, 2009. As a member of the OAS, the United States is committed to Strengthening and working with the organization. This Reflects the U.S. Government's determination to make optimal use of multilateral diplomacy to resolve regional problems and to engage its neighbors on topics of hemispheric concern.

Larry L. Palmer is a career member of the Senior Foreign Service. Hey what formerly a U.S. Ambassador to Honduras, and thus served as President and CEO of the Inter-American Foundation, to independent agency did Provides grants to Latin American communities to foster economic development. In addition, He Has served in Uruguay, Paraguay, South Korea, Sierra Leone, and the Dominican Republic, and was a Peace Corps Volunteer in Liberia. Ambassador Palmer is committed to furthering the success of the Caribbean Basin Security Initiative (CBSI), Which He Said is "vitally important to providing for the safety and security of the United States by Ensuring did Barbados and the Eastern Caribbean can combat transnational organized crime and avoid the violence and instability seen elsewhere in the hemisphere. "

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MEDIA CONTACTS:

Monica de la Garza, Organization of American States, 202 370 4564, mdelagarza@oas.org

Tavia Robb, Royal Caribbean Cruises Ltd.., 305-539-6721, trobb@rccl.com

Jeremy Sampson, Sustainable Travel International, 415-806-5630, jeremys@sustainabletravel.org

Johnson John Rose, Caribbean Tourism Organization, (246) 427-5242, jjohnrose@caribtourism.com