Princess Cruises has announced a brand partnership with TV personality, Phillip Schofield.  The British favourite will become the line's first brand ambassador in the UK.  

Schofield will travel onboard Royal Princess in the Mediterranean this spring. As a self-confessed wine enthusiast, he will experience Princess Cruises unique wine & food offering from the guest perspective. His 'first-time' cruise experience will be captured on film.  

Later in the year Schofield is also due to travel again and will host onboard guest experiences.

Phillip Schofield, said “I am very happy to be working with Princess Cruises for my first ever cruise.  They clearly take wine and dining as seriously as I do, so can't wait to get onboard and experience it for myself. I also plan on being back onboard to try out the new Ocean Medallion later in the year.”

Tony Roberts, Princess Cruises' vice president UK and Europe, said: “We are thrilled that Phillip Schofield is our UK brand ambassador.  We know that with him onboard we can reach a whole new audience, who may have never considered cruising as a holiday option before”.
 
ENDS
 
Notes to editors:
Ship images available on request.

About Phillip Schofield
Phillip Schofield has been a mainstay of British television for 30 years and there continues to be a huge amount of warmth surrounding him.

The awareness of him as a celebrity is huge with 91% of 30-55yr olds surveyed being aware of Phillip, and 75%+ regarding him as one of their favourite presenters.

As a presenter he has fronted several iconic programmes, from launching CBBC's Broom Cupboard to helming This Morning, winning countless awards in the process. In addition, he is known for his charity patronage, his stage roles and his life outside of TV.

About Princess Cruises:
One of the best-known names in cruising, Princess Cruises is a global cruise line and tour company operating a fleet of 18 modern cruise ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided with the experience of exceptional customer service. As the world's largest international premium cruise brand, Princess carries two million guests each year to more than 360 destinations around the globe on more than 150 itineraries ranging in length from three to 114 days. The company is part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE:CUK).

For further information contact:
Lorraine Bryant, lorraine.bryant@princesscruises.co.uk, 023 8065 6739