Invitation to the Switzerland's international media trip from 26 to 30 August 2013. 

Explore Switzerland's customs and traditions - in the region of Appenzell in north-eastern Switzerland, and on subsequent post-convention tours in the country's most beautiful regions.

Main event: 26-28 August 2013.
Post-convention tours: 28-30 August 2013.

2013 is the year of living traditions in Switzerland.

Welcome to Appenzell in north-eastern Switzerland. Customs and traditions are a cherished feature of local life in Switzerland, today as much as in former times. In no other region is everyday life so steeped in tradition.

From the making of Appenzeller cheese to the colourful descent of livestock from the high pastures each autumn, and from ancient handicrafts to local festivities featuring yodelling and traditional costumes, this authentic heritage is a delight for visitors to experience first-hand. We invite you on a journey of discovery through this region and its beautiful traditions.

As diverse as the post-convention tours are, they all offer a fascinating experience of ancient customs, local history, regional delicacies, glorious scenery and pure nature - along with authentic encounters and the possibility of outdoor adventure. Learn more about the post-convention tours on the attached document - before experiencing them yourself this summer!

Contact Julie Melet to register your interest media.uk@switzerland.com