Premier Marketplaces Offer Groups Extraordinary Shopping Amenities 22 Jun 2004
Premier Marketplaces Offer Groups Extraordinary Shopping Amenities

Premier Marketplaces of the Rouse Company

With so many of America's best-loved retail destinations in its Premier Marketplace portfolio, The Rouse Company is an outstanding partner for tour operators and travel agents seeking to create attractive city packages for their clients. "By combining the regional strengths of our individual centers, we are poised to aggressively target the travel industry on a national level," said Susan Houck, regional manager of retail marketing, The Rouse Company.

The Premier Marketplaces of The Rouse Company include many of the shopping destinations travelers most want to see -- from the waterfront allure of Baltimore's Harborplace & The Gallery and Miami's Bayside Marketplace to the historic richness of New York's South Street Seaport and Boston's Faneuil Hall Marketplace. The Premier Marketplaces provide incredible amenities resulting in "one stop shopping" for group travel planners.

Every group travel planner and tour operator knows that shopping is an essential part of any city travel itinerary. Visits to destinations that blend great shopping with entertainment, dining and even historical interests, are the best bets to keep travelers happy. The Premier Marketplaces of The Rouse Company offer a number of attractive amenities to tour operators and group planners, all designed to ensure a first class shopping experience for group travelers.

Group Amenities Include*: � Extended Shopping Hours � Private Shopping Hours � Coupon Books � Concierge Service � Group Welcome Services

� Themed Parties and On-Site Entertainment � Group Dine-Around Programs � Group Meal Vouchers � Free Bus Parking � Behind-the-Scene Shopping Tours � Fashion Shows � Spouse Programs � Wine Tastings � Coat/Package Check � Free Gift Wrapping � Complimentary Package Delivery to Hotels *amenities and program offerings vary by location

The Premier Marketplaces also offer big savings to tour operators, group planners and their guests. The Premier Shopping Program, with more than 20 marketplaces and retail centers in top U.S. destinations, provides shopping and dining savings � up to $1,000 � through Premier Shopping vouchers. Discounts to other city attractions, such as museums and science centers, are also included in the savings.

Additionally, groups may enjoy guided tours and behind-the-scenes looks at many of the Premier Marketplace properties. These tours provide guests with an enjoyable diversion at locations with important historical and cultural significance such as New York's South Street Seaport and New Orleans' Riverwalk Marketplace and Boston's Faneuil Hall Marketplace, where sparkling glass skywalks connect five turn-of-the-century landmark buildings, each beautifully restored and preserved. For business or pleasure, the Premier Marketplaces offer attractive options for group meetings, meals and celebrations including the Food & Beverage Voucher Program. With this program, tour operators can sell discount food packages directly to their groups with savings up to 50 percent offered at a variety of across-the-counter restaurants at each shopping destination. Mark-up options are available at the discretion of individual tour operators. From pre-paid vouchers at food court eateries and complimentary lunches for bus drivers to elaborate private parties with custom menus, group organizers will find all of their dining dilemmas solved when working with the Premier Marketplaces of The Rouse Company. Whether it's a local dining hotspot or a famous favorite such as Hard Rock Caf�, there are plenty of choices for memorable meals.

To take advantage of all of the amenities offered by The Rouse Company shopping attractions, tour operators should simply contact the appropriate Premier Marketplace in advance to make arrangements. It�s one-stop shopping for America�s finest shopping stops.

The Rouse Company is one of the premier real estate development and management companies in the United States. Since planning and constructing one of the country�s first regional malls in the 1950s, The Rouse Company has increased its collection to 49 regional retail centers, including 135 nationally known department stores and 7,000 small merchants.

Additional information, including all current press materials and downloadable photography are available at www.premiermarketplaces.com and www.kruzic.com.

Headquartered in Columbia, Md., The Rouse Company was founded in 1939 and became a public company in 1956. A premier real estate development and management company, The Rouse Company, through its numerous affiliates, operates more than 150 properties encompassing retail, office, research and development and industrial space in 22 states. The Company is also the developer of the planned communities of Columbia, Md., Summerlin, along the western edge of Las Vegas, Nev., and a new project in Houston, Tex. The Company is also an investor in The Woodlands, a planned community in Houston, Tex. For more information about The Rouse Company, visit www.therousecompany.com.

This release includes forward-looking statements, which reflect The Rouse Company's current view with respect to future events and financial performance. These forward-looking statements are subject to certain risks and uncertainties, which could cause actual results to differ materially from historical or anticipated results.

The words "believe", "expect", "anticipate" and similar expressions identify forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. The Rouse Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. For a discussion of certain factors that could cause actual results to differ materially from historical or anticipated results, including real estate investment risks, development risks and changes in the economic climate, see Exhibit 99.1 of The Rouse Company's Form 10-K for the fiscal year ended December 31, 2003.

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Media Contact: Amy Larson +1 (303) 329.6229 amy@kruzic.com