Premier Inn�s string of industry award wins continues after being voted most improved brand by the BDRC British hotel guest survey.

The winners were announced at the prestigious annual Hotel Marketing Awards, organised and hosted by the Hotel Marketing Association. Premier Inn has scooped the coveted award for the third time in four years.

The independent survey, carried out by leading market research company BDRC, gives both business and leisure guests the opportunity to express their views on everything from advertising and marketing, through to loyalty programmes and technology. Premier Inn, the UK�s largest and fastest growing hotel brand was recognised as the most improved brand by leisure travellers.

Dr Crispian Tarrant, Chairman of the BDRC said: "In being recognized as the Most Improved Brand of the Year in the 2009 BDRC British Hotel Guest Survey, Premier Inn has completed the unprecedented achievement of three wins of this prestigious accolade in the last four years. This is a major tribute to the success of Premier Inn in pursuing a long term brand building strategy."

Gerard Tempest, Marketing Director for Premier Inn said: �This is a fantastic achievement for Premier Inn and one we are extremely proud of. We continually strive to cater for the needs of our guests and not only meet, but exceed their expectations. Listening to your guests is key to improving customer satisfaction, which is why at Premier Inn we offer all our guests the chance to feedback their opinions through our Guest Recommend Survey.�

Premier Inn are so committed to guest satisfaction they offer a unique good night guarantee at each of their 558 hotels across the UK - meaning any guest who is not 100% satisfied with their stay will receive a full refund.

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For more information please contact Carly Hewitt or Lisa Rebak on 0207 693 6999 or email premierinn@frankpr.it

Notes to editors: Premier Inn, winner of Best Budget Hotel at the Business Traveller Awards 2008, is the UK�s largest and fastest-growing hotel brand with 558 budget hotels and more than 38,000 rooms across the UK. Premier Inn bedrooms are 22m� and feature en-suite bathroom, TV, and internet access for business guests. Premier Inn offers customers a �Good Night Guarantee� of a good quality room, comfortable surroundings and friendly service, which is unique amongst Britain�s leading hotel chains.

Premier Inn was the first Britain-wide hotel group to sign up with national tourist board VisitBritain; this means Premier Inn is now part of a new quality assessment scheme, specially created for budget accommodation.

A joint venture with Emirates has seen the Premier Inn brand develop in the Gulf region, with its first budget hotel in Dubai in Spring 2008. Premier Inn also has a joint venture with Emar-MGF to roll out 80 budget hotels in India by 2017. On a domestic front, Premier Inn is set to be the largest provider of budget hotels in London by the time of the 2012 Olympics.

Premier Inn has been confirmed as the leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008 and has been awarded most improved brand by the BDRC British Hotel Guest Survey 2008.

www.premierinn.com

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For further information, please contact: Lisa Rebak Tel: 020 7693 6999 Email: premierinn@frankpr.it