In keeping with current technological trends Premier Hotels and Resorts has upgraded their loyalty club programme, the Premier Royalty Club, to offer members improved value, accessibility and ease of use through their new online system: http://www.staycredits.co.za.

"With so many reward programmes out there, consumers are often bombarded with promises of added extras and points they could earn in a complicated system, that leave them rightly questioning where the real reward is for their money spent. That is why Premier Hotels and Resorts developed a loyalty programme that is simple and offers real value," says Eugene Oelofse - Marketing Manager of Premier Hotels and Resorts.

With the Premier Royalty Club programme, guests earn credits for every Rand spent at any of the Premier properties from accommodation, to food and drinks and even on spa treatments. "Users can check their balance and redeem credits easily through our improved, user-friendly website - giving consumers the power to manage their own loyalty programme. The reality is that Premier Royalty Club members get 10% back on their spend," Oelofse said.

Premier Royalty Club members can earn benefits and redeem rewards whether they are business or leisure travellers. In addition to the credits they earn, Royalty Club members also benefit from several VIP privileges including early check-in and late check-out (subject to availability), a complimentary drink per stay, special offers and exclusive access to early previews. . Details of these benefits are available at www.premierhotels.co.za/royalty-club.html

With a collection of hotel and conference facilities in the principal business and travel destinations, Premier Hotels and Resorts is a growing force in the South African leisure, business travel and conventions industry, offering affordably luxurious accommodation along with versatile, state-of-the-art convention facilities.

"In the highly competitive hotel industry, retaining existing customers and attracting new customers is of utmost importance. At Premier Hotels and Resorts we strive to offer far more than just a hotel room for our guests. Right from when they make their booking through to when we welcome them back for their next visit, we strive to give them impeccable service and add value rather than just discounts - which is the basis of the Premier Royalty Club philosophy," says Oelofse.

Membership of the Premier Royalty Club is FREE. Simply register online by logging onto www.staycredits.co.za

For further information, contact the Royalty Club Department on 043 705 5041 or at royalty@premierhotels.co.za or visit www.premierhotels.co.za.