26 Feb 2019
LONDON: 25 March 2019: Preferred Hotels & Resorts, is the world's largest independent hotel brand, representing more than 700 distinctive hotels, resorts, and residences across 85 countries. Over the past 12 months, the brand has celebrated its 50th anniversary,launched a dynamic new brand website, surpassed three million member enrollments in its I Prefer Hotel Rewards programme; and been named the #1 “Most Excellent” Large Hotel Chain in the world by TripAdvistor travellers.
Preferred Hotels & Resorts is delighted to showcase at this year's IMM London with some exciting updates on its member portfolio, which includes 23 new openings throughout 2019, all delivering authentic, one-of-a-kind experiences that encapsulate #ThePreferredLife. Further, the brand has recently announced the launch of I Prefer Alliance, an innovative new loyalty platform that allows independent hotels and regional hotel groups to extend the full benefits of I Prefer Hotel Rewards to members of their distinctive guest benefit programmes.
NEW MEMBER HOTEL HIGHLIGHTS:
Lelewatu Resort Sumba in Sumba Island, Indonesia – Launching April 2019
A tropical and relatively unknown paradise in Indonesia's archipelago, Sumba Island turns heads with its remote pristine beaches, world-class surf, lush jungles, and rich local culture. This year, the island will welcome the debut of Lelewatu Resort Sumba, set on a cliffside overlooking a private lagoon and the Indian Ocean. Scattered over 10 acres of land, the resort's 27 luxurious villas are designed with authentic Sumbanese wooden interiors, ikat designed furnishings and private pools.
Amerikalinjen in Oslo, Norway – Launching March 2019
The old Norwegian American Line building in Oslo is being transformed into a contemporary boutique hotel and urban sanctuary. The local passion for maritime travel combined with the city's rich history will create a strong foundation for this iconic building's renaissance, transporting it from the 19th to the 21st Century. Situated in Jernbanetorget, one of Oslo's most vibrant and artistic areas in close proximity to the Opera House and Central Station, Amerikalinjen will comprise 122 elegant rooms, the Atlas Brasserie and Café, the Gustav jazz club, and classic cocktail bar Pier 42.
Hotel Bennett in Charleston, South Carolina, U.S.A. – Launched January 2019
Hailed as the newest grand dame hotel to debut in the American South, Hotel Bennett is perfect for travellers seeking an opulent and luxurious escape. Overlooking Charleston's iconic Marion Square, the hotel will comprise 179 luxurious guestrooms and suites, a signature restaurant with stunning views of Charleston's famed park, a stylish bar and lounge utilizing reclaimed pink marble, and a French bakery serving fine patisserie crafted onsite. In addition to a spectacular rooftop pool with cabanas and bar, the hotel's destination spa is set to be one of the city's finest, offering guests a range of treatments inspired by the area's maritime surroundings.
Hotel Samzeo in Omalo, Georgia – Launching May 2019
Omalo, a remote village located between two mountain ranges in Georgia's historical Tusheti region, is a paradise for hikers and intrepid travellers. Hotel Samzeo will be the first hotel to launch in the region, inviting guests to experience authentic Georgian hospitality in a breathtaking location. With just 43 rooms, including 10 luxury suites and two apartments, the boutique hotel comprises a restaurant serving traditional cuisine and local wine, a lounge area with cosy wood burning stoves, and a spa. The hotel will be entirely serviced by energy efficient systems and solar power and is a haven for sustainably-minded travellers looking for an off-the-beaten track destination in one of Europe's most exciting up-and-coming destinations.
Hotel Hendricks in New York, United States – Launching spring 2019
Hotel Hendricks is set to be one of the Big Apple's hottest hotel launches and an exciting addition to the New Midtown area. Created by New York firm Nobutaka Ashih ara Architect PC, the chic industrial aesthetic incorporates malachite, polished copper, bronze, and exposed concrete in the public spaces, softened by the use of greenery indoors and outside. The 176 guestrooms and suites are perfectly configured for the Millennial business or leisure traveller, offering plush furnishings with bold animal prints, mahogany, and pastel accents. The hotel is sure to be a hit with locals and visitors to the city alike who will flock to the hotel to access its two roof top bars overlooking the Empire State Building and extending panoramic views over the skyscrapers, or dine at its onsite Latin fusion café, which will offer a modern tapas menu.
The One Palacio de Anunciada in Lisbon, Portugal – Launched Febrary 2019
Housed in a carefully restored 16th century palace with stately gardens, The One Palacio de Anunciada launched in February in the exclusive Barrio Alto neighborhood. Each of the 83 elegantly appointed guestrooms and suites are bathed in natural light and feature marble bathrooms, pure Egyptian cotton linens, and original Portuguese ceramics. The culinary arts will be a centerpiece of the on-property experience, with the hotel inviting guests to enjoy al fresco drinks by the pool from its gourmet cocktail bar, light bites in the wine and tapas bar, and privileged access to the restaurant, which features a refined market-to-table menu served under a coffered ceiling with hand-painted frescoes. After a day exploring the hilly city's cobbled streets, architecture, and art and music scenes, guests can return for a pampering treatment or unwind in the heated pool at Despacio Spa.
I PREFER ALLIANCE LAUNCH
Preferred Hotels & Resorts is pleased to announce the launch of I Prefer Alliance, an innovative new loyalty platform that allows independent hotels and regional hotel groups to extend full benefits of I Prefer Hotel Rewards to members of their distinctive guest benefit programmes. Featuring a straightforward point exchange structure, I Prefer Alliance allows partner hotels to incentivise their respective loyalty members by extending access to more than 650 additional destinations across 85 countries where they can earn and redeem points, while receiving other valuable benefits during every eligible stay. Preferred Hotels & Resorts debuts I Prefer Alliance with Tokyu Hotels – one of Japan's leading hotel groups, with 44 properties across the country and more than 700,000 Tokyu Comfort Members – as its inaugural partner.
For more information on these hotels or any of the properties represented within the Preferred Hotels & Resorts portfolio, please visit www.PreferredHotels.com.
# # #
About Preferred Hotels & Resorts
Preferred Hotels & Resorts is the world's largest independent hotel brand, representing more than 700 distinctive hotels, resorts, residences, and unique hotel groups across 85 countries. Through its five global collections, Preferred Hotels & Resorts connects discerning travellers to the singular luxury hospitality experience that meets their life and style preferences for each occasion. Every property within the portfolio maintains the high quality standards and unparalleled service levels required by the Preferred Hotels & Resorts Integrated Quality Assurance Programme. The I Prefer™ Hotel Rewards programme, Preferred Residences℠, Preferred Pride℠, and Preferred Golf™ offer valuable benefits for travellers seeking a unique experience. For more information, visit PreferredHotels.com.
MEDIA CONTACTS
Antonia Robinson
Manager, Public Relations & Social Media - EMEA
Office: +44 (0) 20 7440 0327
