SINGAPORE - April 2013 - Preferred Hotel Group™, a global provider of sales, marketing, and distribution services to independent luxury hotels anticipates more than 20% growth in revenue for the first quarter of 2013, compared to the same period last year.

"In the current global economic climate where market sentiments are still conservative, we are cautiously optimistic, barring any unforeseen financial crisis, that this positive trend can continue into the second quarter of 2013 and beyond. To support this, we continue to build on our niche marketing programmes to fulfill the ever-evolving needs of the travel industry," says Ananya Narayan, Executive Vice President, Asia Pacific,  Middle East and Africa. 

Preferred Hotel Group has a core set of branded niche marketing programmes that include Preferred Family, Preferred Golf ™, I Prefer™ Guest Benefit Program, and Preferred Pride.

I PREFER™
The I Prefer Guest Benefit Program, with more than one million members worldwide, rewards guest loyalty with meaningful members-only advantages. Launched in 2006, the complimentary programme is available to guests staying at Preferred Hotels & Resorts, Preferred Boutique, Summit Hotels & Resorts, Sterling Hotels, and Sterling Design brand of hotels. Benefits include:
• Access to exclusive hotel offers 
• Room upgrades, based on availability
• Complimentary Internet access
• Priority early check-in/late check-out
• Hotel specific amenity, unique to each hotel, to provide members with a unique stay experience. Rewards vary and could include discounts on hotel restaurant and spa services, complimentary wine on arrival or tickets to local city attractions. 

PREFERRED FAMILY
Preferred Family, a collection of worldwide hotels and resorts certified to provide rich experiences for travelers of all ages, debuted in Summer 2011, presenting more than 230 properties that have been certified as "family-friendly" based on criteria for families with children of all ages. The programme launched its interactive website (www.preferredfamily.com) in June 2012 to serve as a one-stop resource for family travel planning needs. In addition to innovative search functionality, discussions on current news and travel trends, and a variety of unique itineraries, the dedicated tool allows parents to quickly evaluate a hotel - based on specific age groups, services, and offerings - and match it against their family's own needs and interests.

PREFERRED GOLF 
Preferred Golf (www.preferredgolf.com), provides members access to more than 85 of the world's most sought-after golf resorts on both sides of the Atlantic, from The K Club in Ireland to The Broadmoor in Colorado and The Lodge at Pebble Beach in California, in addition to complimentary golf and exclusive offers. The website was launched with features that include tailoring personalized golf experiences and itineraries through the Preferred Golf VIP Concierge Desk. For an annual membership fee of US$295, members enjoy:
• A complimentary round of golf with every two-night stay at a participating Preferred Golf Club resort
• The lowest publicly available room rates 
• Exclusive use of the Preferred Golf VIP Concierge Desk for hotel reservations and tee times
• Resort room upgrades based on availability
• Exclusive hotel offers and partner promotions

PREFERRED PRIDE
The hotels and resorts in the Preferred Pride collection (www.preferredpride.com) understand the needs of the Lesbian, Gay, Bisexual and Transgender (LGBT) traveler. Discover anticipatory service, a range of incredible travel experiences, luxurious amenities, and warm hospitality at over 120 locations worldwide where all are welcome. Each Preferred Pride members are approved and certified with international recognized organization of TAG or IGLTA.  
 
About Preferred Hotel Group™
With a global reach extending into more than 85 countries, Preferred Hotel Group represents more than 650 of the finest hotels, resorts, and serviced residences in the world. Preferred Hotel Group's brands include Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™, Sterling Hotels™, Sterling Design, and Summit Serviced Residences™. Travelers gain valuable benefits through branded programs that include Preferred Residences™; Preferred Golf ™; the I Prefer™ Guest Benefit Program; Preferred Pride, a collection of TAG-approved or IGLTA-member hotels; and Preferred Family, a collection of hotels and resorts certified to provide a rich experience for travelers of all ages.

For more information, visit www.PreferredHotelGroup.com and follow the brand on Facebook and Twitter.

MEDIA CONTACT:

Arlene Benger-Tan 
Senior Manager, Public Relations - Asia Pacific
Tel: +65 6577 2487
Email: abenger@preferredhotelgroup.com 

For high resolution imagery, please visit the Preferred Hotel Group Image Library at www.PreferredHotelGroupImages.com