At Powder Byrne, they don't offer holiday packages but look to craft  individually prepared holidays for their clients;  It might be they are looking to introduce their kids to the joys of skiing, or planning a multi-generational skiing holiday for a special family celebration; or  looking for somewhere to escape for a long weekend, or the ideal resort to go to if one of the party is a non-skier.  Whatever the need, Powder Byrne are the specialists at delivering bespoke experiences which ideally suit their clients' exact needs.  With 30 years experience operating at the top of their field, it is their flexibility which sets them apart from many other companies.

The ski booking season is now in full flow, so we are delighted to highlight a variety of experiences which Powder Byrne can tailor as required.

These examples include a guide price for each experience but this may vary for each individual holiday. 

1.  Family holiday, kids first time skiing

Taking kids skiing for the first time can be a daunting process.  Powder Byrne have taught generations of young skiers to ski, some of whom have gone on to become instructors themselves!  Their beginner ski programmes which start from the age of 3 in Yeti Primer (3 to 4 yr olds), Yetis (4 to 9 yr olds) and SnoZone Beginners ( 10 – 14 yr olds) offer inspirational programmes with their dedicated English speaking instructors, supported by PB programme managers, with like-minded kids of the same age.  This is particularly important for the older beginners who don't want to be put into a class with much younger children which can be somewhat off-putting when learning to ski for the first time at a slightly older age.  Children can then progress seamlessly through the various programmes from one year to the next.   Safety is paramount at all times, giving parents complete confidence that their children are in the best possible hands.

Powder Byrne will be operating at the brand new 4 star Ameron Swiss Mountain Hotel in Davos in 2015/16..  They have negotiated an amazing introductory rate for families staying at February half term.  Price from £1,759 per adult  staying for 7 nights from 13th February sharing a double room on B&B basis, including 7 nights for the price of 5 and an early booking offer if booked before 30th November.  For kids up to 18 years, the price is £1,562 in their own room,  which includes an additional introductory rate  and 7 nights for price of 5.   Price also includes Powder Byrne private return flights, luxury transfers and full Powder Byrne resort service.  For more information call 020 8246 5300 or visit www.powderbyrne.com

2.  Food, wine & ski long- weekend experience

For skiers who love their food and wine, there is no better place to visit than the Alta Badia region of the Dolomites in Italy.    Take up the challenge of skiing the renowned Sella Ronda circuit and then let Powder Byrne organise a private cookery demonstration and wine tasting in the evening with one of the top Michelin starred chefs that this small area is famous for.  This area is perfect for a long weekend, being easily accessible from Venice or Innsbruck. 

Stay at Ciasa Salares, San Cassiano for 3 nights from 7th – 10th January.  Price from £1,415 per person. Price includes return flights, private airport transfers and Powder Byrne concierge service.  Bespoke cookery demonstration with their chef, Matteo Metullio (youngest Italian Micheline starred chef) and wine tasting quoted for separately.   For more information call 020 8246 5300 or visit www.powderbyrne.com

3.  Big Family Celebrations

A multi-generational holiday can be difficult to arrange, as the needs of each member of the family could be vastly different.   Finding the right type of accommodation which gives the family complete flexibility – flexibility in terms of space for everyone to do their own thing (kids to watch dvd's, play games etc away from the adults, quiet areas for reading for others, space for all to dine and relax together), and flexibility in terms of catering (eat in, be catered for, dine out)  all being of paramount importance when big families  go on holiday together.  Powder Byrne have a range of luxury chalet style apartments which have just the perfect space to match these requirements in Flims & Laax, Switzerland.  With a 'home from home' feel, each high spec. apartment is very spacious, and includes its  own wellness area.  Guests also benefit from the same dedicated service from our resort teams.

Stay at Casa Fortuna Apartment in Flims for 7 nights from 26th March – 2nd April on accommodation only basis. Price from £2,269 per person. Price includes return flights, private transfers, welcome pack  and full Powder Byrne service in resort. For more information call 020 8246 5300 or visit www.powderbyrne.com

4.  Tricky Teenagers

The teenage years can be a challenge for parents  – having become competent on-piste skiers, the adrenalin seeking young  wish to push the boundaries a bit more by taking to the ski parks.  Parents, however, are concerned about safety if they are just let loose to practice their air jumps on their own.    For this reason, Powder Byrne have developed their inspiring ski Academies for teenagers in the Flims/Laax/Falera region of Switzerland, which will satisfy the wishes of both parents and offspring.  This region is renowned for its up to the minute snow parks – with jumps, boxes, adrenaline-fuelled runs and the largest half pipe in Europe.   Powder Byrne operate their PB Slopestyle Academy for teenagers (aged 14 – 17 years) from Flims & Laax.   The discipline of slopestyle is the ultimate rite of passage for young skiers ready to take on new challenges.  This programme aims to develop skiers by introducing them to the theory and practice of freestyle skiing,  making use of the Laax indoor Freestyle Centre where beginners can learn the basic jumping skills in the safety of a foam pit.    Laax as a village is a mecca for boarders and freestyle skiers, so teenagers will enjoy some new-found independence in the safety of this purpose built resort, with bars and shops all on site at the uber cool rocksresort. 

Stay at rocksresort at Feb half term.  Price from £1,998 per adult for 7 nights from 14th February on room only basis.  Price includes return flights, luxury transfers and full Powder Byrne resort service.  For more information call 020 8246 5300 or visit www.powderbyrne.com

5.  Spas, sledging and shopping –  non-skiers

For those non-skiers  in the family,  the idea of taking the family skiing and hanging around all day waiting for them to return is not always what they would consider the holiday of choice!  Powder Byrne are specialists at looking after every member of the family – non skiers included - and with their 24/7 service in resort, they are there to help non-skiers have an equally good time.  What's more, because they are specialists in looking after non-skiers, it is likely they will meet other PB guests who they can join up with if they so wish.    Whilst their luxury hotels all have top spas and wellness centres, there is only so much time you can spend having yet another treatment.  The point of being in the mountains is more about getting out into the fresh alpine air, and Powder Byrne can arrange individual guides for mountain hiking, snowshoeing, and  cross-country skiing, as well as an introduction to the delights of curling or skating.  Many resorts have horse-drawn sleighs – a novel way to get to the shops .

Stay at the Schweizerhof in Lenzerheide, Switzerland.  Located right in the centre of town, and boasting the largest hotel hamam in the Alps, this hotel really does have everything that a non-skier should want on its doorstep.  It has 5 different restaurants to enjoy and large family rooms to relax in, and is conveniently located for the start of some beautiful walks and cross-country ski routes. 

Price £3,675 per adult for 7 nights from 27th December on HB basis.  Price includes return flights, luxury transfers and full Powder Byrne service in resort.  For more information call 020 8246 5300 or visit www.powderbyrne.com

6.  Skiing for grown-up beginners

How often has one heard people say that they would love to take the family skiing, but are put off because they think it's too late for them to start skiing themselves.  With Powder Byrne this is not a problem.  They have designed an adult's course – Learn in Style – for beginners and those who have not skied for a long time.  Forget the humiliation of having to join a general ski class and find the younger participants soon whizzing past you, as you still grapple with the basics of controlled turning and side-slipping.  Learn in Style allows beginners to ski with like-minded adult clients, in very small groups who are happy to stop frequently  for coffee breaks, or  long lazy lunches!   Learn to ski at the same time as your kids who can join one of Powder Byrne's specialist children's programmes and compare notes on progress  – no prizes for guessing who will be ahead by the end of the week!

Stay at Hotel Cristallo in Arosa at Easter.  Price from £2,170 per adult on HB basis.  Price includes return flights, luxury transfers and full Powder Byrne service in resort.     

Learn in Style costs £650 for 5 days, excluding lunches.   For more information call 020 8246 5300 or visit www.powderbyrne.com

7.  Powder Hounds

There is nothing more exciting for seasoned skiing parents when they realise that their kids can ski as well, or even better, than they can.  The next step is to attempt some off-piste skiing together.    But the responsibility of taking your children off-piste can be somewhat daunting and private guides cost a lot, so Powder Byrne have designed a programme with specialist off-piste instructors who will deliver three days of amazing powder skiing in one of Europe's greatest skiing areas.  PowderZone is open to teens and adults who are competent black run skiers who are looking for something a little bit more adventurous  which they can experience together.

Stay at Hotel Belvedere at February half term.  Price from £2,794 per adult on HB basis.  Price includes return flights, luxury transfers and full Powder Byrne service in resort.      

Cost of PowderZone is £350 for 3 full days, excluding lunch.  Powder Byrne can also offer Ski Touring days in Grindelwald, price on application.   For more information call 020 8246 5300 or visit www.powderbyrne.com

8.  Pure unadulterated luxury

And finally, if it's just unadulterated luxury and pampering you want when skiing, there is no-where better to stay than Zermatt.  Renowned as one of the world's greatest ski resorts, its appeal is as much about the car-free village and mountain restaurant experience as it is about the quality of the skiing.  It is a joy to wander around the narrow streets, with buildings dating back to the Middle Ages, bustling with a wide array of shops, bars and restaurants.  Powder Byrne would recommend the Mont Cervin Palace in the heart of Zermatt..    This hotel with its impeccable, yet discreet service, will make even first time guests feel as if they are one of 'the regulars'.  Whilst the hotel is part of Zermatt's history, having first opened its doors in 1852,  it has been kept completely up to date in terms of what is expected by guests looking for complete luxury.  It has 5 excellent restaurants, bars, a Davidoff cigar lounge and everything you would expect from its spa, pool and wellness centre.  Zermatt is an excellent choice for spring skiing with runs suitable for all abilities, and much of it at high altitude on snow-sure runs.  The scenery is breathtaking, with the Matterhorn towering over the village and plenty of opportunity for sun-seekers to top up their tans.

Stay at Mont Cervin Palace at Easter in a Alpine Classic Room.  Price from £3,485 per person. .  Price includes return flights, luxury transfers and full Powder Byrne service in resort. For more information call 020 8246 5300 or visit www.powderbyrne.com

Powder Byrne Media Contact:  Jenny Trevor                                                

Tel: 020 8246 5300

Email:  jenny@powderbyrne.com

Website:  www.powderbyrne.com

-ends-

Notes to editors:

Powder Byrne was founded in 1985 by Rory Byrne. In 1988 Powder Byrne became the first operator to specialise in corporate ski weekends, offering companies complete flexibility of travel dates and event arrangements.  In 1989 Rory Byrne won The Independent's Young Entrepreneur of the Year Award. In 1994 the decision was made to specialise exclusively in high service hotel-based holidays and Powder Byrne now offer a range of exclusive ski destinations across the Alps and Dolomites. In 1995 a Summer Resorts programme was added and in 2009 Air and Space was created providing soft adventure experiences for families