- Year-long contract to support and stretch internal team - 

Award-winning communications consultancy Flagship Consulting has been appointed by the National Museum of the Royal Navy to devise and deliver the consumer PR programme in 2016 for Portsmouth Historic Dockyard, home to the HMS Victory and Mary Rose, following a competitive pitch.

The year-long programme will involve the creation and implementation of a new creative campaign with the consumer audience at its core. Flagship will lead the campaign in reaching consumer and national media, highlighting Portsmouth Historic Dockyard as a whole with spotlights on all 11 attractions within the site; maximising the wealth of exciting landmarks and events throughout the year.

Flagship will support and stretch the internal PR team at Portsmouth Historic Dockyard to communicate the benefits of the all attraction ticket to a wider audience, encouraging first time and repeat visits in order to grow footfall and help the visitor site to reach its target of becoming a one million visitor per annum attraction.

Jacquie Shaw, PR Manager at the National Museum of the Royal Navy, said: “We are delighted to have appointed Flagship Consulting as our consumer PR agency of choice for our 2016 programme. The team demonstrated clear understanding of the brief, introducing new thinking to deliver a campaign that will take Portsmouth Historic Dockyard in an exciting direction. This, together with their impressive track record in the heritage and domestic tourism space, and the fact that we instantly clicked with the creativity of the account made our decision to work with Flagship an easy one.”  

On the appointment, Sophy Norris, Regional Director at Flagship Consulting said: “Working with Portsmouth Historic Dockyard is a fantastic win for us.  We have been growing our heritage portfolio over the past 18-months, working with some of the most exciting attractions and locations in the UK, and Portsmouth Historic Dockyard, with its incredible history and huge range of attractions, is another feather in our cap.  We cannot wait to showcase just what is on offer and why 2016 will be a standout year.”

ENDS

Flagship Consulting is an award-winning corporate, brand and digital communications consultancy with expertise in areas including media relations, crisis management, social media, reputation building and event management, digital and creative services. With a proven track record of helping organisations of all sizes achieve their communications goals, Flagship prides itself on delivering creative campaigns that drive results and get people talking. Established in 1999, Flagship has its head office in London, with a South West office in Exeter and a partnership with New York headquartered Peppercomm.  To find out more visit www.flagshipconsulting.co.uk.